6. “To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society”
7. Introduction To Refresh Naturally Refreshing Real fruit juice Recharging energy Delicious taste
16. STRENGTHS Updated technology plant Quality product Specialists available for specialized jobs and tasks Hire experienced staff Medical insurance of employees Pakistani made Targeted to low and middle class people. Reasonable price Expiry date above 6 months
17. WEAKNESS New in juice industry Small distribution network Strong competitor No market share Limited experience of customers
18. OPPURTUNITIES Increase the distribution network. Acquiring the newer technology & techniques. Market is very big & attractive. Take-over of the distributor Increased demand of high quality products due to Lahore being a developed city.
19. Threats Political instability New entrance from the exiting competitors So many competitors Retaining consumers Economic instability. Increases of general sales tax Development of plant To face strong competitors like
23. Pricing The cost of fruits Rs.3 Electricity Rs.2 Factory Overhead Rs.3 Miscellaneous Rs.2 Retailer Margin Rs.2 Profit Rs.3 Total Price Rs.15
24. Communication Strategies Electronic Media Rs.20 90 000 Print Media Rs.683 600 Cable network Rs.85000 Billboards Rs.2 65 000 Hoardings Rs.34 00 000
25. Benefits Give 5 rappers and get one free juice pack Purchase ten juice packs and get one pack free. If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes: Samsung FM Guru DVD system Rs.5000