Artez is excited to introduce our mobile campaign tool suite, the Artez Mobile Communicator. The Artez Mobile Communicator is a unique solution that generates real desktop-looking emails delivered to any smartphone. It allows non-profits to bridge the gap between dynamic content and effective mobile delivery. In this free and quick webinar Deborah Hall & Ian Hembery will show you how easy it is to get up and running with Artez Mobile Communicator, discuss the results the first customers are seeing and of course answer all of your questions about this one a kind offering!

1. Mobilize Your Email Ian Hembery Vice President Deborah Hall Vice President - Mobile

2. Mobile Email:THE PROBLEMS

3. Currently 0.8 percent of email newsletters are optimized for mobile, yet 20 to 30 percent of folks are checking their email on mobile devices. Is that your email?

4. What mobile devices . . . exactly?

5. Increased number of people are accessing content on mobile devices Updating social networks Checking their email, stocks, sports scores, weather If you are providing content in form of email newsletter or social network either -how do you know what devices to tailor the content for? Analytics can help you determine the platform and therefore create strategies that are appropriate for your audience Why you want to know device

6. The Bad and the Ugly

7. If your emails can’t be read on mobile, you won’t get a second chance. The bottom line

8. Emails opened on mobile are likely tracked as open in your stats program…but are they really “opened” if they can’t be read? What’s your TRUE Open Rate?

9. Mobile Email:THE SOLUTIONS

10. Content and Deliverability Two Issues to Address

11. Why CONTENT Matters Monitor size, environment and mobile mindset impact how these two people read your email.

12. Shorter is better Include contextual links like: Click to call us Send us an email Store location/address Teaser for longer format content Link to mobile friendly pages Content Tips for Mobile

13. Option: Send Text Only Emails PROS CONS Readable on mobile Better than doing nothing No device analysis Doesn’t maximize your desktop readers’ experience

14. The Good

15. Salvation Army Objectives Deliver content in user friendly format Opportunity to complete donation while viewing the email Measure device platforms for mobile strategy Results 51 % iPhone & 50 Blackberry 55.3 percent of consumers clicking directly to the donation form Artez Mobile Communicator – Early Results

16. Salvation Army Mobile Newsletter

18. Mobilizing your email

19. Mobilizing your email

20. Mobilizing your email

21. Mobilizing your email

22. Mobilizing your email

23. Mobilizing your email

24. Mobilizing your email

25. It’s Time toMOBILIZE YOUR EMAIL

26. www.artez.com/ MobileCommunicator

27. info@artez.com 1.877.815.8777

28. Questions?

29. Thank you!