Integrated Marketing for Opt-In Efficiency: Assessing What Your Consumers Really Care About.
A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)
Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong
7. The ability to form a uniformed team with a unified
understanding and agreement of approach.
8. BUSINESS/MARKETING
ž
I got 10,000 Likes on
Facebook for my company
TECHIES
ž
ž
ž
I sell a product that is
serves no real purpose, and
got paid for it!
It’s My Code! I’m God
Look at the awesome
features I developed!
13. Statistical characteristics of a population.
ž age
ž income
ž education
ž employment
ž location
Image: blogs.oregonstate.edu
14. Study of personality, values, attitudes,
interests, and lifestyles.
ž activity
ž opinion
ž attitudes
ž behavior
ž needs
Image: socialfresh.com
15. Integration of Demographics &
Psychographics. Listen to the needs,
values, and behavior of the influential.
ž personal
needs
ž personal profile
ž personal attitudes
ž social graphs/friends
ž personal passions
Image: forresto.com
22. TOOLS
ž
Culture, Discovery, Real
Time Data, Sousveillance
LOCATING
ž
ž
ž
People look for other
people like themselves,
which is called group
affinity.
Locate new MicroCommunities
Listen to customers &
influencers
25. ž Building
Traffic (if put in the right
context)
ž Build Awareness
ž Creates Engagement
ž Creates Loyalty
ž Produces Evangelists
Mistake is not relating to customer
26. ž Digital
is fast paced
and much of it is
experimental
ž Main
Goal is
engagement
ž Depth
of
engagement =
effectiveness
35. Activate and engage China’s new generation of consumers and
citizens through social campaigns
36. Today’s Chinese Youth are hyperconnected, socially active and cause
conscious.
Brands aligned with social purposes are
given more support and visibility
37. Goal
Launch new Venture Fellows
Program
ž
Help entrepreneurs scale their
companies across Asia
Client Challenges
Identifying entrepreneurs from
Asia and U.S.
Target Segment
Entrepreneurs (<35yo) in Asia
Strategy
ž Youth social entrepreneurship
organizations across Asia
ž
ž
Host networking event
Invite local ambassadors
within Asian countries
Channels
ž Partner email and social
network dissemination
ž
Organization Website