The Principles of Design Fashion Strategies

1. The Principles of Design
Fashion Strategies

2. What is Principle of Design?
• The Principles are concept use to
organize or arrange the structural
elements of design.
• The way in which these principles are
applied, affects the expressive content,
or the message of the work.

3. Outline
• Proportion
• Balance
• Emphasis
• Rhythm
• Harmony
• Contrast
• Dominance

4. Proportion
• Proportion is the
relationship
between objects,
or parts, of a
whole design.
• Good proportion
is very pleasing to
the eye.

5. Proportion
• Elements seem to be an appropriate
size for the space they fill.

6. Proportion
• The ratio of one part
to the whole.
• Things just look right.

7. Proportion
• The ratio of one part
to the whole.
• Things just look right.

8. Balance
Balance is the distribution of the
visual weight of objects, colors,
texture, and space. If the design was
a scale, these elements should be
balanced to make a design feel
stable.

9. Symmetrical or Formal Balance
• The elements used on
one side of the design
are similar to those on
the other side
• One side is a mirror
image of the other
side.

10. Informal or Asymmetrical
Balance
• Objects on each side
of the central
dividing line are
different.
• The sides are
different but still
look balanced.

11. Radial Balance
• The elements are
arranged around a
central point and may be
similar.
• Embellishments, prints
and construction can
create a radical effect on
the garment.
• Parts radiate from center
in all direction.

12. Emphasis
• Emphasis creates a
center of interest
• Also referred to as a
Focal Point

13. Rhythm
• It is the movement of elements from one
part of the design to the other.
• Ruffles, pleats, scallops, etc should flow
uniformly, which gives pleasing effect to
the garment.

14. Rhythm- Repetition
When a design element is repeated.

15. Rhythm- Opposition
• When lines meet to
form a right angle
• Checks and plaids
• Square necklines
• Square pockets

16. Rhythm-Gradation
Light
to
Dark
Thin to
Thick
Small to
Large

17. Rhythm- Radiation
Lines flow out from a single point.

18. Rhythm- Transition
• Curved lines carry the
eye.
• Leads the eye in a
gentle, continuous,
visual flow from one
area to another or
object to another.

19. Harmony
• Harmony is achieved
when Unity and
Variety are effectively
combined.
• The pictorial elements
of the same type that
go together.

20. Harmony- Unity
• The design is seen as
“whole”.
• Unity can be achieved
through matching and
coordinating

21. Harmony- Variety
• Variety can relieve
monotony by giving
the eye a number of
different details to
look at.

22. Harmony
• Is it harmony?
• What do you think?

23. Dominance
• Dominance through
emphasis of one or more
particular elements creates
a focal point in your
design.
• Dominance creates a
visual hierarchy in your
design. A hierarchy is by
default a series of different
levels of dominance.

24. Contrast
• It use to emphasize, to
provide variety and
interest, or to create the
certain feeling in the
work.
• Equal amount of two
contrasting colors do not
rectify anything other than
dividing line, here one
stands brighter than other.

25. Conclusion
As you can see the Principles of Design
overlap some but through practice and
exposure you will see these principles come to
life all around you.