Branding for blogger is a process of building awareness and extent loyalty.

1. DIGITAL BRANDING
Dr Rulli Nasrullah, M.Si
Bandar Lampung 14 April 2019
Aktivasi penjenamaan untuk blogger

2. 2

3. Bukan apa yang kita
katakana, tetapi orang lain
persepsikan.
A brand is a person’s gut
feeling
Interaksi yang terjadi
dengan netizen akan
menghasilkan hubungan
emosi
Brand is a relationship
Sebuah janji adan apa
yang akan didapatkan
Brand is a promise
to readeers
Apa yang internet
katakana tetang kita
Brand Identity is what we
can see in the internet

4. Bagaimana GSB (Google Search Box) mengenal/memprediksi kita

5. Bagaimana pencarian Google merekam kita

6. Branding is a process
STRENGTHS
OPPORTUNITIESWEAKNESS
THREATS
BLOGGER
You can simply impress your
audience and add a unique zing
and appeal to your blog.
Brand Values – a good quality
that a blog wants readers to
connect with a brand.
Brand Associations
– are anything that people link or
associate with the brand in their
minds.
Brand Positioning
– is how the brand is perceived in the
context of competitive alternatives
Brand Essence
– is the “heart and soul” (e.g. for
Starbuck’s is “Rewarding everyday
moments”).
Brand Promise
– is the unique value proposition
(brand benefit e.g. for Juns blog is
“funny.”).
Brand Personality
– is the composite of personality traits
(e.g. trustworthy, friendly, innovative).
Brand Archetype
–is a genre you assign to your brand,
based upon symbolism (e.g. avatar)
Brand Voice
– how does your brand (blog)
“speak”? (e.g. teenagers language or
you’re more serious)