1. “ MS
Dhoni“
as a Brand

2. Brand Ambassador
“A Brand Ambassador is someone who, at the most basic
level, represents a brand in a positive way.
It is the duty of a Brand Ambassador to express the message
of a company to consumers or people who would gain
something from learning about the brand being advertised”

3. Characteristics of brand ambassador in general
• A thorough knowledge about the product
• Friendly and outgoing
• Speak about the brand to the general public , friends , etc
• Desire to perform and the get good name to the brand
• Should be able top appeal to the human aspects of the
product

4. How to choose a brand ambassador
• Depends on business’s core values
• Reputed person
• Based on their public image and their
individual traits

5. Motives behind endorsing a celebrity
• Instant Brand Awareness and Recall.
• Celebrity values define, and refresh the brand image.
• Celebrities add new dimensions to the brand image.
• Instant credibility or aspiration PR coverage
• Convincing clients.
Successful brand !!
S=P* D*AV --the multiplier effect
Where S is a successful brand,
P is an effective product.
D is Distinctive Identity
and AV is Added values.

6. MS Dhoni

7. A tribute given by Sports star magazine
• malleable personality
• coping with challenges
• willing to change
• firmly rooted to that fierce desire of winning
• respects the seniors
• giving others enough breathing space in the Indian dressing
room
• heart to admit his mistakes

8. • emotional intelligence and fierce personal
pride to guide a team

9. Dhoni ‘s market value on Redif

10. Quotes from MSD
• “I am not the one to make big statements in press
conferences,”
• ”Our record at home is something that we can be really
proud of. It is a big achievement for us but it does not mean
that we can relax a bit”
(after winning 2011 IPL)

11. • ”He is a real cool customer. It seems nothing can put him
under pressure. Whatever the situation, he is always under
control. The best thing about his captaincy is he backs the
newcomers a lot. He makes sure that every player gets
enough chance to prove himself. It's very important. Much
like Dada. Most of the senior players in the current team
started under Dada”

12. Few of the Brand Endorsments of MS Dhoni

15. • SPORTY
• TRENDY
• PASSIONATE FOR BIKE
• STORNG
• YOUNG
• FOR YOUTH
• STYLISH
• POWER

17. • FIT
• HEALTHY
• PERFECT BODY
• SPORTS PERSON
• FOR FITNESS
• FOR HEALTH CONCIOUS
• SPORTS SHOE

19. • BEAUTIFUL
• SLIM
• LIGHT WEIGHT
• ZERO FIGURE
• STYLISH
• SLIM
• LIGHT WEIGHT
• STYLISH
• SLEAK

21. • YOUNG
• STYLISH
• ENERGETIC
• CHOICE OF YOUTH
• FOR YOUNG PEOPLE
• ENERGETIC

23. • FAIR
• SOFT SKIN
• BEAUTIFUL
• BEAUTY ICON
• FAIRNESS SOAP
• FEMALE PRODUCT

25. • STRONG
• ADVENTROUS
• DARING
• STRONG
• FOR STRONG PEOPLE