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Walt disney SWOT
- 1. Walt Disney Company The Entertainment King
- 3. “It all started with a mouse…..” ---Walt Disney
- 4. Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments Media Networks Parks and Resorts Consumer Products Studio Entertainment BUSINESS SEGMENTS
- 5. Media Networks Media Networks comprise a vast array of broadcast, cable, radio, publishing and Internet businesses.
- 6. ABC Television Network Disney Channel ESPN Radio Disney Walt Disney Internet Group (WDIG) Buena Vista
- 10. DONALDS HOUSE BOAT – TOONS TOWN,DISNEY LAND
- 11. MARK TWAIN RIVER BOAT – FRONTIER LAND,DISNEY LAND
- 12. MARK TWAIN RIVER BOAT – FRONTIER LAND,DISNEY LANDCINDERELLA CASTLE– FANTASYLAND,MAGIC KINGDOM
- 13. DISNEY CONSUMER PRODUCTS APPARELS FOOD,HEALTH AND BEAUTY STATIONARY
- 15. 3.) The Walt Disney Studios The Walt Disney Studios distributes motion pictures under: Walt Disney Pictures - which includes Walt Disney Animation Studios, Pixar Animation Studios DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films.
- 16. Walt Disney Studios Motion Pictures International serves as the studio's international distribution arm. Walt Disney Studios Home Entertainment distributes Disney and other film titles to the rental and sell-through home entertainment markets worldwide. Disney Music Group distributes original music and motion picture soundtracks under Walt Disney Records, Hollywood Records, and Lyric Street Records.
- 17. The Walt Disney Company (India) Pvt. Ltd
- 18. The Walt Disney Company (India) Pvt. Ltd Subsidiary of Walt Disney Company. Develops ,produces movies & videos for children. Targeted at children aged 8-12 . Launch: December 2004 Location: Mumbai, India.
- 19. INDIA OPERATIONS • 2004 –Disney Channel & Toon Disney • 2006- Hungama TV & investment in UTV. • 2007- Disney's first local movie, Roadside Romeo.
- 20. DreamWorks Sony Pictures Entertainment Warner Bros. COMPETITORS
- 22. • 7% increase in income ($10.04 bn) • 7% increase in revenue ($ 40 bn) • 24 % increase in EPS ($ 2.52) • 5% decrease in revenue from film production.
- 23. Media Networks • 11% increase in revenue ($18714 mn) • 17% increase in Operating income ($6146mn)
- 24. Parks & Resorts • 10% Revenue increase ($17,797mn) • 18% Operating income ($1553mn)
- 25. Consumer Products • 14% revenue increase ($3bn) • 21% operating income increase ($816mn)
- 26. STRENGHTS • Global Standardization • Target Customer: Children • Creative process • Popular Brand Name • Diversification WEAKNESSES • Excessive Research & Development • Constant Up Gradation • High Investment • High Risk Factor SWOT Analysis
- 27. OPPORTUNITIES • Merchandise • Global Localization: Think global, Act Local • Characters of national or regional appeal • Cheaper alternatives to soft toys • Disney Music Channel • Disney School of Management/ Training Institute THREATS • Competitors: National, Regional & Global • Employee Retention • Highly Demanding in terms of Sales, Creativity and Innovation • Brand Consistency • Product Differentiation