Presentation given at Geekcamp which explains the Gameplan story.

1. A Startup Story
Arun Thampi @iamclovin
Co-Founder of Gameplan
http://gameplanapp.com

2. The Gameplan Story So Far
• April 1 - Begin Work
Code LOC: 5210
• June 1 - First Public Demo at Echelon 2010
Test LOC: 12500
• July 5 - Free Public Preview goes live
Code-To-Test
Ratio: 1:2.4
• July 17 - Tournaments private beta goes live
• July 28 - Tournaments public beta goes live
• Sept 1 - Paid Plans Launched

3. Disclaimer
• Need not apply to a startup building the next Google, Facebook,
Twitter or Wego.
• But then again it’s not supposed to.
• If you follow advice wholesale without thinking about what it means
to you, you are doing it wrong.

4. Buzzword Soup
Pair Programming
TDD
Scalability
Agile
BDD NoSQL
Scrum

5. BULLSHIT

6. The Only Acronym You
Need
Common Sense Driven Development

7. Your Startup’s Aim
No Yes
Great Code Traction
Great Test Coverage Happy Users
Prettiest Website Profit
An architecture to challenge
Happy Investors / Owners
Google

8. Gameplan’s Working
Philosophy
• Top-Down Approach
• Think in terms of URLs, links, forms and flow
• JIT Building
• Feedback Loops
• Pair Programming (whenever we can)

9. Start Off with a Feature
(We use Cucumber)
Feedback Loop
The View
URLs, Links and Forms
Controller Test Controller Code Model Test Model Code

10. Pair Programming
• A piece of the puzzle
• Getting Stuck
• Riding through bad days (the World Cup wasn’t too helpful)
• Distractions
• We are pragmatic about it
• Nine-to-Six working hours to avoid burnout

11. The Startup
Story
Getting Traction, Users, Profits and Hustling
Product & Engineering

12. STARTUP
==
ASSUMPTIONS

13. Make Assumption
Test Assumption
Failure Success
Modify Assumption &
Great!
Repeat

14. var value_of_idea;
value_of_idea == 0;
// => true

15. JFDI

16. Dry Testing is dead simple
• Create Landing Page
• Google Ads
• Hacker News
• Forums
• Twitter

17. Don’t take advice too seriously
• Including mine
• Use as a starting point and make your own path
• Nobody can teach you to live your life
• Nobody can teach you to run your startup

18. Thank You