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The document contains a set of marketing questions and concepts being improved for a learning assessment. It provides the original questions, concepts, and improved revised questions with additional response options to make the questions more challenging. The goal is to enhance the questions to better measure understanding of key marketing concepts related to areas like the marketing mix, consumer behavior models, segmentation, and strategic planning.

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TOP 9 Learning Questions for Group 3: Improved Questionnaire Arvin Yabut January 04, 2012
1. What type of marketing does a Human Resource department execute in a company? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept ,[object Object],[object Object]
Improved Question Item ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],1. What type of marketing does a Human Resource department execute in a company?
2. What is not included in 5 types of needs? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept ,[object Object],[object Object],[object Object],[object Object],[object Object]
Improved Question Item ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. According to Kotler, what is not included in 5 types of needs? ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Self-development and realization is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
Improved Concept – Add
3. Self-development and realization is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Wanting to buy a new house is part of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improved Question Item ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Wanting to buy a new house is part of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. In evaluating and selecting the market segments, which of the following refers to serving many needs of a particular customer group? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Book Definition ,[object Object],[object Object],[object Object]
Book Definition ,[object Object],[object Object]
5. In evaluating and selecting the market segments, which of the following refers to serving many needs of a particular customer group? ,[object Object],[object Object],[object Object],[object Object],[object Object]
6. Which type of marketing alliance refers to one or more companies joining in a special pricing collaboration? ,[object Object],[object Object],[object Object],[object Object]
Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improved Question Item ,[object Object],[object Object]
6. Which type of marketing alliance refers to one or more companies joining in a special pricing collaboration? ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. All corporate headquarters undertake four planning activities in corporate and division strategic planning. What is the very first process that a company should undergo? ,[object Object],[object Object],[object Object],[object Object]
Concept ,[object Object],[object Object],[object Object],[object Object],[object Object]
Improved Question Item ,[object Object],[object Object]
7. All corporate headquarters undertake four planning activities in corporate and division strategic planning. What is the very first process that a company should undergo? ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. _____ the process by which we select, organize and interpret information inputs. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept Selective Attention Selective Retention Selective Distortion Subliminal Perception
Improved Question Item ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. _____ the process by which we select, organize and interpret information inputs. ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. The following effective segmentation criteria would be measureable, substantial, accessible, differentiable, and __________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
5-Key Criteria
5-Key Criteria “ Actionable” is the last criterion!
9. The following effective segmentation criteria would be measureable, substantial, accessible, differentiable, and __________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
TOP 9 Learning Questions for Group 3: Improved Questionnaire Arvin Yabut January 04, 2012

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Top 9 marketing questions made more challenging

  • 1. TOP 9 Learning Questions for Group 3: Improved Questionnaire Arvin Yabut January 04, 2012
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  • 11. Concept Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
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  • 31. Concept Selective Attention Selective Retention Selective Distortion Subliminal Perception
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  • 36. 5-Key Criteria “ Actionable” is the last criterion!
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  • 38. TOP 9 Learning Questions for Group 3: Improved Questionnaire Arvin Yabut January 04, 2012