Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

Search Engine Optimization (SEO): Keyword Research

Más Contenido Relacionado

Libros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo

Audiolibros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo

Search Engine Optimization (SEO): Keyword Research

  1. 1. Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  2. 2. • • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  3. 3. • • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  4. 4. > TRAFFIC > $$$ > WEBSITESHacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  5. 5. • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  6. 6. • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  7. 7. • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  8. 8. Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  9. 9. • • • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  10. 10. • • • • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  11. 11. • • • • • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  12. 12. • • • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  13. 13. • • • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  14. 14. • • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  15. 15. Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  16. 16. Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  17. 17. Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  18. 18. Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
  19. 19. • • • Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com

Notas del editor

  • - Reality check of keyword optimization
    - Seeing different ways how can use the data
    - Quick and easy tools you can use for research
  • - Born and raised in KL, Malaysia
    - Started doing SEO after reading an SEO Book by Aaron Wall
    - Working for Zapier remotely and been traveling ever since
  • Why SEO? - More Traffic
    - More Money
    - More Websites
  • - Keywords are phrases that people input to search engines. You want to know what people search for.
    - When doing research, you’ll find different buckets of keywords, and this can help with product roadmap and even editorial calendar
  • SV: number of searches per month
    CPC: how much advertisers are paying per click
  • SV: General interest. People are in research mode
    CPC: Advertisers bid for keywords because it converts so well
  • Purpose of doing keyword research is to find high converting keywords
    Keywords that convert can be categorized into these 4 buckets
  • People are minutes away from making a purchase
    Probably already have a credit card in hand
  • People searching for specific things
    Ready to convert but not as high as buy now keywords
  • Most searches online are informational and they don’t convert well
    Long term play, focus on editorial content, provide value, brand recognition
  • Very unlikely to convert now or in the near future

×