A good video can open doors for companies that might otherwise remain closed in the digital world, they can also act as a powerful tool for attracting potential customers. However, an Introductory Video is also synonymous with the brand, it should speak the brand’s language and it should breathe the brand’s message.

2. There is a lot that is said about first impressions
and very less about how to make them lasting.
amount of time. When there is bombardment of
information and the company wants to put across
many ideas, it is not able to retain the customers
attention span for the required amount of time.
They come as they go, or they stay and then they
go. The market is more than often flooded with
new entrants trying to get on the bandwagon.
Standing up in this clutter is a challenge faced by
every type of company. The first question to be
raised while designing a digital strategy is that is it
directed towards answering the approach to be
taken while going to market.

3. A common observation states that when welcoming new
customers on board, what has proven to be most useful is video
marketing. It is simply easier to communicate the brand’s value
and the product that would deliver it through an audio visual. It
does not ask for efforts from the audience but rather entertains
them, so much so that 59% people admit to choosing a video
over text online.
This theory demonstrates the power of a video in content
marketing; it also leads us towards the idea of an introductory
video. Instead of writing down your vision and mission with an
extensive product list; show the world what you
have to offer through a short video.

4. This gives them a reason to dig in and enjoy while it
gives the company a chance to connect with them,
the audience is always hungry for good content, give
it that and it will keep coming back. Marketing on
Facebook becomes more interesting with a good
video to kick-start the campaign.
The beauty of a good intro video is that it never
ceases to be useful after the company grows; it is still
relevant as it expands.

5. An established company that
needs no introductions. This giant
beautifully speaks to its audiences
about what’s in store for them.

6. Even though we might have never heard of this
app and probably might never use it, the aesthetics
of the video tingles the curious teddy inside of us.
A good video can open new avenues for companies
who are dormant in the digital world. Videos play a
vital role in attracting potential customers.
However, an introduction video is also synonymous
with the brand, it should speak the brand’s
language and it should breathe the brand’s
message. There are better chances to achieve
these results by using the help of an
experienced creative agency rather than winging it
without proper guidance.
After all, impressions count.