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Getting Linked on LinkedIn
Ashley Northington
DENOR Brands & Public Relations
About	 Ashley	 Northington
Ashley Northington is determined to help people,
organizations and brands share their stories with the
world. She is an award-winning public relations
consultant, entrepreneur, writer and media
connoisseur. She is the founder and director of the
boutique public relations firm,
DENOR Brands & Public Relations.
The	 Rundown
Class 1: Overview, Description & Selection
Class 2: LinkedIn
Class 3: Facebook
Class 4: Twitter
Class 5: Instagram & Pinterest
Class 6: Your Plan
Each class includes tipsheet + in-class actionables +
homework. Please bring your laptop or tablet to
class.
It’s action time!
We’re going to break the ice
today by connecting with new
people on LinkedIn.
ASHLEYNORTHINGTON.COM	
  
Let’s	 Break	 the	 Ice!
Step 1: Log In to your LinkedIn Account.
Step 2: Introduce yourself to 2 new people.
Step 3: Search for the names of your new
friends.
Step 4: Send them a connection request on
LinkedIn.
Step 5: Search for Ashley Northington. Connect
with me!
Why	 Are	 We	 Here?
We’re here to learn how to
leverage LinkedIn in a way
that allows you to grow your
business.
About	 LinkedIn
What is it?
LinkedIn is the world’s largest professional network on the Internet with
more than 250 million members in over 200 countries and territories.
Why is it helpful?
Executives from all Fortune 500 companies are members. Platform gives
you an opportunity to locate your ideal clients and potential partners.
Best types of content?
Thoughtful posts relevant to your profession, along with articles, blogs and
news about industry events. Sales-related content is NOT advised.
Levers for success?
Making recommendations, endorsing your connections and asking for
recommendations. Real power is in groups.
Your	 Personal	 Brand
LinkedIn allows professionals the opportunity to
become ambassadors for their own personal
brands.
Personal branding is necessary for all entrepreneurs
and small business owners.
Developing a strong personal brand is essentially
developing a clear message about WHO you are,
WHO you help, HOW you help them and your
RESULTS in doing it, and making sure your ACTIONS
align with this message consistently.
All-Star	 Profile	 Tips
Today, we’re going to go over a few
crucial tips that will help you
enhance your existing profile on
LinkedIn so that you can enhance
your personal brand and become a
LinkedIn All Star.
All-Star	 Tip	 No.	 1
Tell people you’re awesome.
Use the summary to let people know
how amazing you are.
This summary gives people the quick
rundown about who you and what
you do without having to digest all
the other details in your profile.
Ashley’s	 Summary
Here’s my summary on LinkedIn:
Ashley Northington is determined to help people, organizations and brands
share their stories with the world. She is an award-winning public relations
consultant, entrepreneur, writer and media connoisseur. She is the founder and
director of the boutique public relations firm, DENOR Brands & Public Relations.
A natural storyteller, Ashley crafts engaging stories that help her clients connect
with their ideal audiences. In addition, she develops and executes effective,
strategic digital and traditional communications campaigns for solopreneurs,
small business owners, authors, coaches, trainers and clients in the public
service, lifestyle and entertainment industries.
Ashley has dedicated her professional career to providing the public with
meaningful information that empowers them to make informed decisions and
advocate for positive change. Through her work with DENOR Brands & Public
Relations, Ashley has helped her clients increase their brand’s awareness,
which has always led to local and national media placements, rocking public
events, increased social engagement, and a revenue boost to boot.
At-Home	 Actionable
Develop a short summary about yourself.
Use keywords to punctuate important
details about your services and
experiences. Be sure to include the
following:
Who You Are.
Who You Help.
How You Help Them.
Your Results.
All-Star	 Tip	 No.	 2
Make yourself easy to find.
Customize your URL so that people can
locate your public profile quickly.
Use this URL in your e-mail signature and on
other personal brand
social networks.
All-Star	 Tip	 No.	 2
Right now:
https://www.linkedin.com/pub/your-
name-here/6/7a1/5b5
You want it to look like this:
http://www.linkedin.com/in/
ashleynorthington
It’s action time!
Let’s customize your public profile
URL so people can connect with
you easily.
ASHLEYNORTHINGTON.COM	
  
Customize	 Your	 LinkedIn	 URL
Step 1: Under “Profile,” click “Edit My Profile.”
Step 2: Next to the blue button that states: “View Profile As”
is an arrow, or an upside down triangle. Click the arrow/
triangle.
Step 3: Select “Manage Public Profile Settings” from the
dropdown menu.
Step 4: In the right-hand column, look for the Customize
Your Public Profile URL.
Step 5: Enter your name as the ending of the URL.
All-Star	 Tip	 No.	 3
Get Social!
Join relevant groups that are important in
your industry.
This will give you insight into the trends on
what is happening in your industry. You
can also make valuable connections with
clients and/or partners.
It’s action time!
Let’s search and find five groups
that are relevant to your industry
and ask to join them.
ASHLEYNORTHINGTON.COM	
  
Searching	 for	 Groups
Step 1: Under Interests, click Groups.
Step 2: In the search bar, type in keywords
that are relevant to your industry.
Step 3: Scroll down the page, until you see
groups that interest you.
Step 4: Hit the blue Join button to join any
group that interests you.
All-Star	 Tip	 No.	 4
Get Active!
Become active in your groups. Follow
interesting discussions, and share your own
feedback. Ask your own burning questions
and watch the answers come in!
It’s action time!
Let’s select ONE group and post
an industry-specific question in it.
ASHLEYNORTHINGTON.COM	
  
All-Star	 Tip	 No.	 5
Endorse People
Endorsements are a way to endorse, or
‘co-sign’ your connections’ skills with just
one click. This is a great to engage with
your connections. Also, it’s possible you’ll
get an endorsement in return.
It’s action time!
Let’s select a few people with
whom you are connected, and
endorse their skills.
ASHLEYNORTHINGTON.COM	
  
All-Star	 Tip	 No.	 6
Make Recommendations.
Recommendations are like testimonials.
You can compliment your contacts by
providing them a recommendation about
your experience or knowledge of their
work. These recommendations are public.
It’s action time!
Let’s select ONE person whose
work you are familiar with, and
write a recommendation about
them.
ASHLEYNORTHINGTON.COM	
  
Let’s	 Make	 a	 Recommendation
Step 1: Go to the profile of the connection you’d like to
recommend.
Step 2: Move your cursor over the Down Arrow next to the
button in the top section of the profile. The button name
may vary.
Step 3: Select Recommend.
Step 4: Follow the steps to write the recommendation.
Step 5: Click Send.
All-Star	 Tip	 No.	 7
Ask for Recommendations.
Don’t be afraid to ask the connections who
are most familiar with your work for a
testimonial. This will show the world how
great your work products are, and make it
easier for people to learn more about you
and your skills.
It’s action time!
Let’s select ONE person in your
connections, and ask for a
recommendation from them.
ASHLEYNORTHINGTON.COM	
  
Let’s	 Ask	 for	 a	 Recommendation
Step 1: Move your cursor over your photo in the top right of your
homepage and select Privacy & Settings. You may be prompted to
sign in; do so.
Step 2: Under the Helpful Links section, select Manage your
recommendations.
Step 3: Click the
Ask for recommendations tab at the top of the page.
Step 4: Follow the prompts to request the recommendation.
Step 5: Click Send.
Note: You can request a recommendation from up to 3 connections
at once.
All-Star	 Tip	 No.	 8
Share Quality Content
Go beyond promotional updates to share
quality content on topics vital to your
audience’s interests. Set out to enlighten,
sharing information that demonstrates your
expertise and establishes you and your
brand as an industry authority.
It’s	 All	 About	 Content
Share Your Own Content.
Feel free to post your own blogs, articles, events
and presentations.
Share Others’ Content.
Share the content of other people to connect and
engage with your audience.
Keep it Relevant.
Only share content that is of interest to your ideal
target audience.
All-Star	 Tip	 No.	 9
Launch a Business Page
Establish a page to engage followers with
company news, updates, events and
relevant content.
Company	 Page	 Benefits
•  Improved search engine rankings as
LinkedIn pages often perform well in
company searches. 
•  Lead generation opportunities from your
content marketing.
•  50% of LinkedIn members are more likely
to purchase from companies with
whom they engage on LinkedIn.
At-Home	 Actionable
Launch your own company page.
You can find instructions here.
Instructions are also in your handout.
Be sure you meet the requirements first.
Ask me anything.
Here’s your chance to ask me
anything you want to know about
what we learned today.
ASHLEYNORTHINGTON.COM	
  
ASHLEYNORTHINGTON.COM	
  
Ashley Northington
DENOR Brands & Public Relations
700 Craighead Street, Suite 107
Nashville, Tennessee 37204
Office: 1.855.809.6697
Email: info@denorbrands.com
Twitter & Facebook: @ashnorthington | @DENORPR
ashleynorthington.com | denorbrands.com

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Getting Linked on LinkedIn

  • 1. Getting Linked on LinkedIn Ashley Northington DENOR Brands & Public Relations
  • 2. About Ashley Northington Ashley Northington is determined to help people, organizations and brands share their stories with the world. She is an award-winning public relations consultant, entrepreneur, writer and media connoisseur. She is the founder and director of the boutique public relations firm, DENOR Brands & Public Relations.
  • 3. The Rundown Class 1: Overview, Description & Selection Class 2: LinkedIn Class 3: Facebook Class 4: Twitter Class 5: Instagram & Pinterest Class 6: Your Plan Each class includes tipsheet + in-class actionables + homework. Please bring your laptop or tablet to class.
  • 4. It’s action time! We’re going to break the ice today by connecting with new people on LinkedIn. ASHLEYNORTHINGTON.COM  
  • 5. Let’s Break the Ice! Step 1: Log In to your LinkedIn Account. Step 2: Introduce yourself to 2 new people. Step 3: Search for the names of your new friends. Step 4: Send them a connection request on LinkedIn. Step 5: Search for Ashley Northington. Connect with me!
  • 6. Why Are We Here? We’re here to learn how to leverage LinkedIn in a way that allows you to grow your business.
  • 7. About LinkedIn What is it? LinkedIn is the world’s largest professional network on the Internet with more than 250 million members in over 200 countries and territories. Why is it helpful? Executives from all Fortune 500 companies are members. Platform gives you an opportunity to locate your ideal clients and potential partners. Best types of content? Thoughtful posts relevant to your profession, along with articles, blogs and news about industry events. Sales-related content is NOT advised. Levers for success? Making recommendations, endorsing your connections and asking for recommendations. Real power is in groups.
  • 8. Your Personal Brand LinkedIn allows professionals the opportunity to become ambassadors for their own personal brands. Personal branding is necessary for all entrepreneurs and small business owners. Developing a strong personal brand is essentially developing a clear message about WHO you are, WHO you help, HOW you help them and your RESULTS in doing it, and making sure your ACTIONS align with this message consistently.
  • 9. All-Star Profile Tips Today, we’re going to go over a few crucial tips that will help you enhance your existing profile on LinkedIn so that you can enhance your personal brand and become a LinkedIn All Star.
  • 10. All-Star Tip No. 1 Tell people you’re awesome. Use the summary to let people know how amazing you are. This summary gives people the quick rundown about who you and what you do without having to digest all the other details in your profile.
  • 11. Ashley’s Summary Here’s my summary on LinkedIn: Ashley Northington is determined to help people, organizations and brands share their stories with the world. She is an award-winning public relations consultant, entrepreneur, writer and media connoisseur. She is the founder and director of the boutique public relations firm, DENOR Brands & Public Relations. A natural storyteller, Ashley crafts engaging stories that help her clients connect with their ideal audiences. In addition, she develops and executes effective, strategic digital and traditional communications campaigns for solopreneurs, small business owners, authors, coaches, trainers and clients in the public service, lifestyle and entertainment industries. Ashley has dedicated her professional career to providing the public with meaningful information that empowers them to make informed decisions and advocate for positive change. Through her work with DENOR Brands & Public Relations, Ashley has helped her clients increase their brand’s awareness, which has always led to local and national media placements, rocking public events, increased social engagement, and a revenue boost to boot.
  • 12. At-Home Actionable Develop a short summary about yourself. Use keywords to punctuate important details about your services and experiences. Be sure to include the following: Who You Are. Who You Help. How You Help Them. Your Results.
  • 13. All-Star Tip No. 2 Make yourself easy to find. Customize your URL so that people can locate your public profile quickly. Use this URL in your e-mail signature and on other personal brand social networks.
  • 14. All-Star Tip No. 2 Right now: https://www.linkedin.com/pub/your- name-here/6/7a1/5b5 You want it to look like this: http://www.linkedin.com/in/ ashleynorthington
  • 15. It’s action time! Let’s customize your public profile URL so people can connect with you easily. ASHLEYNORTHINGTON.COM  
  • 16. Customize Your LinkedIn URL Step 1: Under “Profile,” click “Edit My Profile.” Step 2: Next to the blue button that states: “View Profile As” is an arrow, or an upside down triangle. Click the arrow/ triangle. Step 3: Select “Manage Public Profile Settings” from the dropdown menu. Step 4: In the right-hand column, look for the Customize Your Public Profile URL. Step 5: Enter your name as the ending of the URL.
  • 17. All-Star Tip No. 3 Get Social! Join relevant groups that are important in your industry. This will give you insight into the trends on what is happening in your industry. You can also make valuable connections with clients and/or partners.
  • 18. It’s action time! Let’s search and find five groups that are relevant to your industry and ask to join them. ASHLEYNORTHINGTON.COM  
  • 19. Searching for Groups Step 1: Under Interests, click Groups. Step 2: In the search bar, type in keywords that are relevant to your industry. Step 3: Scroll down the page, until you see groups that interest you. Step 4: Hit the blue Join button to join any group that interests you.
  • 20. All-Star Tip No. 4 Get Active! Become active in your groups. Follow interesting discussions, and share your own feedback. Ask your own burning questions and watch the answers come in!
  • 21. It’s action time! Let’s select ONE group and post an industry-specific question in it. ASHLEYNORTHINGTON.COM  
  • 22. All-Star Tip No. 5 Endorse People Endorsements are a way to endorse, or ‘co-sign’ your connections’ skills with just one click. This is a great to engage with your connections. Also, it’s possible you’ll get an endorsement in return.
  • 23. It’s action time! Let’s select a few people with whom you are connected, and endorse their skills. ASHLEYNORTHINGTON.COM  
  • 24. All-Star Tip No. 6 Make Recommendations. Recommendations are like testimonials. You can compliment your contacts by providing them a recommendation about your experience or knowledge of their work. These recommendations are public.
  • 25. It’s action time! Let’s select ONE person whose work you are familiar with, and write a recommendation about them. ASHLEYNORTHINGTON.COM  
  • 26. Let’s Make a Recommendation Step 1: Go to the profile of the connection you’d like to recommend. Step 2: Move your cursor over the Down Arrow next to the button in the top section of the profile. The button name may vary. Step 3: Select Recommend. Step 4: Follow the steps to write the recommendation. Step 5: Click Send.
  • 27. All-Star Tip No. 7 Ask for Recommendations. Don’t be afraid to ask the connections who are most familiar with your work for a testimonial. This will show the world how great your work products are, and make it easier for people to learn more about you and your skills.
  • 28. It’s action time! Let’s select ONE person in your connections, and ask for a recommendation from them. ASHLEYNORTHINGTON.COM  
  • 29. Let’s Ask for a Recommendation Step 1: Move your cursor over your photo in the top right of your homepage and select Privacy & Settings. You may be prompted to sign in; do so. Step 2: Under the Helpful Links section, select Manage your recommendations. Step 3: Click the Ask for recommendations tab at the top of the page. Step 4: Follow the prompts to request the recommendation. Step 5: Click Send. Note: You can request a recommendation from up to 3 connections at once.
  • 30. All-Star Tip No. 8 Share Quality Content Go beyond promotional updates to share quality content on topics vital to your audience’s interests. Set out to enlighten, sharing information that demonstrates your expertise and establishes you and your brand as an industry authority.
  • 31. It’s All About Content Share Your Own Content. Feel free to post your own blogs, articles, events and presentations. Share Others’ Content. Share the content of other people to connect and engage with your audience. Keep it Relevant. Only share content that is of interest to your ideal target audience.
  • 32. All-Star Tip No. 9 Launch a Business Page Establish a page to engage followers with company news, updates, events and relevant content.
  • 33. Company Page Benefits •  Improved search engine rankings as LinkedIn pages often perform well in company searches.  •  Lead generation opportunities from your content marketing. •  50% of LinkedIn members are more likely to purchase from companies with whom they engage on LinkedIn.
  • 34. At-Home Actionable Launch your own company page. You can find instructions here. Instructions are also in your handout. Be sure you meet the requirements first.
  • 35. Ask me anything. Here’s your chance to ask me anything you want to know about what we learned today. ASHLEYNORTHINGTON.COM  
  • 36. ASHLEYNORTHINGTON.COM   Ashley Northington DENOR Brands & Public Relations 700 Craighead Street, Suite 107 Nashville, Tennessee 37204 Office: 1.855.809.6697 Email: info@denorbrands.com Twitter & Facebook: @ashnorthington | @DENORPR ashleynorthington.com | denorbrands.com