This document summarizes a research study that analyzed and compared the blogs of senior Hindi journalists from print and electronic media. The researchers conducted a qualitative content analysis of 60 blogs (15 from each of 4 journalists) over a 6-month period. They found that blogs from both print and electronic journalists focused most on political issues, followed by social issues, likely because their media organizations did not provide enough opportunity for political commentary. Blogs from electronic journalists focused more on politics than those from print journalists, who also discussed social issues. Overall, the study aimed to understand the key topics and differences in blogs between senior print and electronic media journalists writing in Hindi.

1. Blogs of Senior Hindi
Journalists
: A comparative Analysis

2. Researchers
 Dr. Amitabh
Associate Professor,
Galgotias university, Greater NOIDA
Ashish Kumar
Research Scholar
Galgotias university, Greater NOIDA

3.  Blog, initially known as weblog, has emerged as a
democratic medium for the people across the
world. Scribes of print and electronic media are
exploring this new media too. Since, Hindi
journalists are concerned as agenda setters in
this country, it is important to know what is their
view point, expressed in blogs. For this,
researchers conducted qualitative content
analysis of the Hindi media journalists, of
prominent media houses. This research
compares the blogs of Print and electronic media
journalists and presents its findings.

4.  Amitabh Srivastava, Agya Itam Pandey and
Pashyanti Shukla(January, 2013) ‘A Content
Analysis of Journalists' Blogs with Special
Reference to Driving Forces for Blog Writing’ in
which they have told the modern world considers
blogs a democratic podium for the common
masses because weblogs have provided common
masses a forum in which to express their
concerns the question arises of why mainstream
journalists are showing keen interest in blogs
because they already have their own media such
as newspapers and television. What are the
driving forces responsible behind this interest?

5.  Marcos Palacios (2003), online
journalism by journalist, in this
marcus said public access to a global
medium without publishers and the
resulting popularization of the blogs
have meant that one of the central
debates has been about the relation
between weblogs and journalism.

6.  Sunil saxena (2012), web
journalism 2.0, page 150-158, In
this Book he has told about the
web journalism and its contents.
There is discussion about
journalists approach and their
opinion

7.  What are the areas of concern of Sr. Print &
Electronic Media Journalists (Hindi)?
 To identify the pattern in the blogs of the Sr.
Journalists of Print & Electronic Media (Hindi)?
 What is the difference between the blogs of
Sr. Print Media Journalists and Sr. Electronic
Media Journalists (Hindi)

8.  Qualitative Content Analysis
 Criteria : Sr. Journalists (Editorial Positions)
2 from electronic media and two from print
media, Randomley selection of two each from
top ten medium based on TRP & IRS
 Sample Size : 60 (15 current blogs of every
journalist)
Time duration : 6 months

10. political
social
personal
others

11. 60
50
40
30
20
10
0
political social personal others

12. 80
70
60
50
40
30
20
10
0
Political Social Personal Others
Print Media journalist
Electronic Media
journalist

13. 80
70
60
50
40
30
20
10
0
By journlists of print
media
By Journalists of
Electronic media

14. 45
40
35
30
25
20
15
10
5
0
Social
issues
By Journalists of print
media
By Journalists of
Electronic Media

15. 70
60
50
40
30
20
10
0
political social personal others

16. 80
70
60
50
40
30
20
10
0
political social personal others

17. 60
50
40
30
20
10
0
political social personal others

18. 60
50
40
30
20
10
0
political social personal others

19.  All the blogs of Print & Electronic Media
(Hindi)journalists are focusing on Political issues.
Reason might be that their respective media
houses are not giving them enough opportunity
to express their political opinion.
 Coverage on Social issues is almost half of the
political news. It is an alarming trend as
journalism is having its base in society rather
than politics.
 .

20.  Almost all the Hindi journalists are avoiding
to write on personal issues. Normally it is just
opposite to common men blogs.
 Hindi Electronic Media journalists are more
focused on political issues than Hindi Print
media journalists, who still showed their
concern about society in their blogs. It means
situation is more challenging for electronic
media journalists

21. Thanks