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Imagination will often carry us to worlds that never were.
                                      But without it we go nowhere




         EXPERIENCE         THE POWER         OF IMAGINATION
Coke Family Day




Objective:
Coke employees family day.




                                               Imagination
Nokia – License To Sell

Objective
To plan strong marketing strategies of new
Nokia handsets in different segments.
Along with sales training of Nokia Sales
team


Challenge
Execute the entire event in 24 hours


Result
Highly appreciated by the top management
of Nokia




                    Imagination
Samsung Olympic Torch Relay,
2008

Objective
To showcase the association of Samsung
with the games as the principle sponsor all
through the rally

Challenge
Design & device a float adhering to
International guidelines, so that the float
looks exactly similar to its counter parts.
Multiple stakeholders, Multiple Activities,
Security Threat and Short Notice

Result
Right build-ups at the Right place at the
Right time…




                     Imagination
First-ever Mobile Smoking Lounge created
for smoking lovers on the move anywhere,
anytime without violating the govt. policy
on smoking in public.




                         Imagination
Spread awareness about Dabur products
especially Honey along with yoga and fun
   filled activities for the entire RWA.




                        Imagination
Imagination
Volvo S60 Press Launch Mumbai
Volvo S60 Press Launch Mumbai




Objective:
Press launch of the new Volvo S60 in Mumbai at ITC Maratha Hotel.
ING Renault F1 Roadshow

Client: Renault F1

Objective
Introduce F1 cars for the first time on
Indian roads

Challenge
Precise conceptualization, planning &
execution of a show adhering to F1
standards on RAJPATH

Result
An audience of 1,20,000 people was
enthralled




                     Imagination
Lamborghini Driving Experience -
Chennai

Objective:
Create an informed „touch & feel‟
experience for potential Lamborghini
buyers


Challenge:
Hosting a set of guests each day over
6 days. Program included: Cocktails &
Dinner featuring showcase of
Lamborghini Apparel and track day
from 9am till 4pm. Executing a luxury
experience given torrential rain
especially at Sri Perumbudur Race
Track


Result:
A positive response from guests and a
memorable all-in-all luxury
experience

                 Imagination
Volvo XC 60 Launch at Lavasa




Objective:
Press Launch of the all new Volvo SC60
through an awe-inducing Holographic
projection. Also displayed SC60‟s various
consumer drive & safety features at Lavasa.

                                                                   Imagination
Jaguar & Land Rover Launch (New Delhi)




Objective:
Press conference followed by the
showroom launch & in the evening
both Jaguar & Land Rover car model
launches at the British High
Commissioners Residence                                    Imagination
Jaguar & Land Rover Launch At British High Commissioner‟s Residence   (New Delhi)




                                                              Imagination
General Motors – Auto Expo‟10

Objective:
Unveiling new car models, brand
positioning „Showcasing the new
Chevrolet‟ & creating a unique
entertaining pavilion


Challenge:
Logistical planning, entire stall setup,
coordinating hostesses, models,
artists timely performances & full days
entertainment schedule, back stage,
security, housekeeping etc


Result:
Got appreciated for Best Pavilion &
Best Entertainment




                   Imagination
Shell Ferrari Showcase, 2008

Objective
Showcasing the prowess of Helix Engine
Oil and its association with Ferrari


Challenge
Excite the media about Ferrari running
exclusively on Shell Engine oils &
ensuring the audience is appraised about
Shell‟s „Clean Inside Technology‟



Result
Looking at the entire activity; even the
Ferrari International Team said, “Helix has
hijacked the entire show…despite the
Ferraris being there…”




                    Imagination
Volvo Auto India Pvt. Ltd.   (Mumbai)




                Imagination
Cruze Launch „Goa‟

Objective:
Showcase the new arrival of Chevrolet
Car to the Dealers


Challenge:
Back to back 4 events in 2 days



Result:
Successful launch and test drive
session




                  Imagination
GM Cruze Launch Dealers Meet




                     Imagination
General Motors Talegaon Plant Launch




Objective:
Inaugural ceremony of GM Talegaon „Power
Train Launch‟. GM‟s first power train plant
in the world that enables both petrol and
diesel engines to be manufactured
simultaneously, followed by press
conference.                                                        Imagination
General Motors Smartech Engine Launch




Objective:
All new GM‟s Smartech Engine press
launch.




                                                         Imagination
General Motors BOD Meet at Pune




Objective:
General Motors Board of Directors Meet at
Talegaon Manufacturing Plant.




                                                                 Imagination
Volvo Car Display




Objective:
Volvo XC 60, XC 90, S80 and S60 car
display at the DLF Golf Course, Gurgaon,
India.



                                                               Imagination
Vikas Group: An Evening with
                                                          Musical Jugalbandi




Objective:
Vikas Group factory launch post entertainment
evening.
Vikas Group: An Evening with
          Musical Jugalbandi
Siemens Family Day




Objective:
Siemens employees family day.




                                                     Imagination
Siemens Family Day




                     Imagination
GM Senior Leadership Meet Goa




Objective:
GM Senior Leadership Team Meet, an
offsite of MDs & Staff Heads. Intense
meeting on future developments of GM
India.

                                                            Imagination
General Motors Annual Meet Agra




Objective:
Offsite for GM sales and marketing team.




                                                                Imagination
General Motors Annual Meet Agra




                     Imagination
Income Tax Exhibition Stall




                      Imagination
Small & Medium Entrepreneurs Awards
                                      (SME)




Objective:
Small & Medium Entrepreneurs Award.




                                                          Imagination
Opulence Launch

Objective:

The launch of Opulence – a diamond
jewelry company at DLF Emporio Mall,
along with a showcase of their new
collection

Challenge:

Conceptualizing a show in order to reach
out to Delhi‟s crème de la crème; a show
with 10 of Delhi‟s leading ladies walking
the Ramp, whilst in keeping the Mall‟s
space constraints in mind

Result:

A glamorous affair with 250 of the most
influential audience in Delhi captivated
for the evening




                   Imagination
Chevrolet First „GM Service Camp‟

Objective:
To show Chevrolet customers that
Chevy Cares.


Challenge:
Calling around 6000 customers in
every city. Erecting 32000 sq.ft AC
and Non AC hanger (water proof) in
heavy rains. Coordinating with 400
Technical and Non-technical Staff.
Arrangement of F&B for Staff and the
Customers.


Result:
Successfully completing 3 service
camps in Chandigarh / Delhi / Jaipur




                  Imagination
Launch Of The New Skoda Superb

Client: Skoda Auto India

Objective
Launch the new Superb in 5 cities around
the Country targeting SEC A audience

Challenge
An innovative platform A Golf promotion
in Mumbai, Bangalore, Pune, Hyderabad
and Kolkatta

Result
An overwhelming response for Skoda and
a great golfing day for Members




                   Imagination
GM Plant Launch (Talegaon)

Client: General Motors India

Objective
To roll-out the first SPARK from GM‟s
new facility at Talegaon

Challenge
To manage multi level launches across
30,000 sq.ft area, 60 kms away from
Pune

Result
Handle crowd of over 5000 people &
1500 Press invitees




                    Imagination
ZENOTORIUM

Bellset Patent Property

Objective:

Create a never before experience for
entertainment-starved Tourist Destination
Shimla

Challenge:

Entertaining Audiences of all age and income
group

Result:

161 power packed shows over 53 consecutive
days




                          Imagination
ING Platina Launch
(Mumbai – J.W.Marriott)


Objective
An evening of entertainment for existing
and potential Platina account holders


Challenge
Unveil the Platina card using a mechanical
turn table mechanism


Result
Stand-up comedy by Vikram Sathe, Anil
Kumble launched the card, followed by
performance by renowned singer K.K.




                    Imagination
General Motors : Spark Launch

Objective
Launch GM‟s latest compact car Spark


Challenge
conceptualize and manage the show
divided over 5 sub-locations
With zero-failure especially where the
Chairman – GM Worldwide is going to be
present


Result
Successful launch with over 200 pax
attending the show




                   Imagination
Skoda Fabia Launch


Objective
To announce the launch of Fabia to the
dealer community


Challenge
To Launch a car at a location where there
is no accessible road to reach the
location


Result
Grand success of the Press meet




                   Imagination
Apollo Annual Conference @
Aamby Valley

Objective
Annual meet and team building exercise
for the employees


Challenge
Coordinating 4 different venues for
events inside the valley followed by one-
on-one conferencing with the MD over
the video


Result
Grand success of the press conference &
training session for the employees




                    Imagination
Shell Cut Car Promotion

Client: Shell

Objective
To make people experience the quality of
Shell Helix Ultra engine oil through
showcasing the half cut original
Championship Rally Car that was brought
down to India

Challenge
To showcase the car inside malls of
Mumbai & Delhi

Result
Good amount of hype and involvement
was created




                    Imagination
Pepe Jeans

Objective
Launch of the global partnership with
Pepe Jeans London and the ING Renault
F1 Team

Challenge
Drive footfalls to the display

Result
Created Pepe Jeans‟ positioning as a
high-street fashion brand associated
with Formula One globally




                     Imagination
Lyrca Rendezvous

Client: Lycra


Objective
Showcase apparels that use Lycra;
connect with trade partners


Challenge
Organized fashion show showcasing
Lyrca , also Lycra was used as prop in the
entire setup


Result
Overwhelming response from Trade
Partners




                    Imagination
Imagination Powers What Worlds May Come

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Imagination Powers What Worlds May Come

  • 1. Imagination will often carry us to worlds that never were. But without it we go nowhere EXPERIENCE THE POWER OF IMAGINATION
  • 2. Coke Family Day Objective: Coke employees family day. Imagination
  • 3. Nokia – License To Sell Objective To plan strong marketing strategies of new Nokia handsets in different segments. Along with sales training of Nokia Sales team Challenge Execute the entire event in 24 hours Result Highly appreciated by the top management of Nokia Imagination
  • 4. Samsung Olympic Torch Relay, 2008 Objective To showcase the association of Samsung with the games as the principle sponsor all through the rally Challenge Design & device a float adhering to International guidelines, so that the float looks exactly similar to its counter parts. Multiple stakeholders, Multiple Activities, Security Threat and Short Notice Result Right build-ups at the Right place at the Right time… Imagination
  • 5. First-ever Mobile Smoking Lounge created for smoking lovers on the move anywhere, anytime without violating the govt. policy on smoking in public. Imagination
  • 6. Spread awareness about Dabur products especially Honey along with yoga and fun filled activities for the entire RWA. Imagination
  • 8. Volvo S60 Press Launch Mumbai
  • 9. Volvo S60 Press Launch Mumbai Objective: Press launch of the new Volvo S60 in Mumbai at ITC Maratha Hotel.
  • 10. ING Renault F1 Roadshow Client: Renault F1 Objective Introduce F1 cars for the first time on Indian roads Challenge Precise conceptualization, planning & execution of a show adhering to F1 standards on RAJPATH Result An audience of 1,20,000 people was enthralled Imagination
  • 11. Lamborghini Driving Experience - Chennai Objective: Create an informed „touch & feel‟ experience for potential Lamborghini buyers Challenge: Hosting a set of guests each day over 6 days. Program included: Cocktails & Dinner featuring showcase of Lamborghini Apparel and track day from 9am till 4pm. Executing a luxury experience given torrential rain especially at Sri Perumbudur Race Track Result: A positive response from guests and a memorable all-in-all luxury experience Imagination
  • 12. Volvo XC 60 Launch at Lavasa Objective: Press Launch of the all new Volvo SC60 through an awe-inducing Holographic projection. Also displayed SC60‟s various consumer drive & safety features at Lavasa. Imagination
  • 13. Jaguar & Land Rover Launch (New Delhi) Objective: Press conference followed by the showroom launch & in the evening both Jaguar & Land Rover car model launches at the British High Commissioners Residence Imagination
  • 14. Jaguar & Land Rover Launch At British High Commissioner‟s Residence (New Delhi) Imagination
  • 15. General Motors – Auto Expo‟10 Objective: Unveiling new car models, brand positioning „Showcasing the new Chevrolet‟ & creating a unique entertaining pavilion Challenge: Logistical planning, entire stall setup, coordinating hostesses, models, artists timely performances & full days entertainment schedule, back stage, security, housekeeping etc Result: Got appreciated for Best Pavilion & Best Entertainment Imagination
  • 16. Shell Ferrari Showcase, 2008 Objective Showcasing the prowess of Helix Engine Oil and its association with Ferrari Challenge Excite the media about Ferrari running exclusively on Shell Engine oils & ensuring the audience is appraised about Shell‟s „Clean Inside Technology‟ Result Looking at the entire activity; even the Ferrari International Team said, “Helix has hijacked the entire show…despite the Ferraris being there…” Imagination
  • 17. Volvo Auto India Pvt. Ltd. (Mumbai) Imagination
  • 18. Cruze Launch „Goa‟ Objective: Showcase the new arrival of Chevrolet Car to the Dealers Challenge: Back to back 4 events in 2 days Result: Successful launch and test drive session Imagination
  • 19. GM Cruze Launch Dealers Meet Imagination
  • 20. General Motors Talegaon Plant Launch Objective: Inaugural ceremony of GM Talegaon „Power Train Launch‟. GM‟s first power train plant in the world that enables both petrol and diesel engines to be manufactured simultaneously, followed by press conference. Imagination
  • 21. General Motors Smartech Engine Launch Objective: All new GM‟s Smartech Engine press launch. Imagination
  • 22. General Motors BOD Meet at Pune Objective: General Motors Board of Directors Meet at Talegaon Manufacturing Plant. Imagination
  • 23. Volvo Car Display Objective: Volvo XC 60, XC 90, S80 and S60 car display at the DLF Golf Course, Gurgaon, India. Imagination
  • 24. Vikas Group: An Evening with Musical Jugalbandi Objective: Vikas Group factory launch post entertainment evening.
  • 25. Vikas Group: An Evening with Musical Jugalbandi
  • 26. Siemens Family Day Objective: Siemens employees family day. Imagination
  • 27. Siemens Family Day Imagination
  • 28. GM Senior Leadership Meet Goa Objective: GM Senior Leadership Team Meet, an offsite of MDs & Staff Heads. Intense meeting on future developments of GM India. Imagination
  • 29. General Motors Annual Meet Agra Objective: Offsite for GM sales and marketing team. Imagination
  • 30. General Motors Annual Meet Agra Imagination
  • 31. Income Tax Exhibition Stall Imagination
  • 32. Small & Medium Entrepreneurs Awards (SME) Objective: Small & Medium Entrepreneurs Award. Imagination
  • 33. Opulence Launch Objective: The launch of Opulence – a diamond jewelry company at DLF Emporio Mall, along with a showcase of their new collection Challenge: Conceptualizing a show in order to reach out to Delhi‟s crème de la crème; a show with 10 of Delhi‟s leading ladies walking the Ramp, whilst in keeping the Mall‟s space constraints in mind Result: A glamorous affair with 250 of the most influential audience in Delhi captivated for the evening Imagination
  • 34. Chevrolet First „GM Service Camp‟ Objective: To show Chevrolet customers that Chevy Cares. Challenge: Calling around 6000 customers in every city. Erecting 32000 sq.ft AC and Non AC hanger (water proof) in heavy rains. Coordinating with 400 Technical and Non-technical Staff. Arrangement of F&B for Staff and the Customers. Result: Successfully completing 3 service camps in Chandigarh / Delhi / Jaipur Imagination
  • 35. Launch Of The New Skoda Superb Client: Skoda Auto India Objective Launch the new Superb in 5 cities around the Country targeting SEC A audience Challenge An innovative platform A Golf promotion in Mumbai, Bangalore, Pune, Hyderabad and Kolkatta Result An overwhelming response for Skoda and a great golfing day for Members Imagination
  • 36. GM Plant Launch (Talegaon) Client: General Motors India Objective To roll-out the first SPARK from GM‟s new facility at Talegaon Challenge To manage multi level launches across 30,000 sq.ft area, 60 kms away from Pune Result Handle crowd of over 5000 people & 1500 Press invitees Imagination
  • 37. ZENOTORIUM Bellset Patent Property Objective: Create a never before experience for entertainment-starved Tourist Destination Shimla Challenge: Entertaining Audiences of all age and income group Result: 161 power packed shows over 53 consecutive days Imagination
  • 38. ING Platina Launch (Mumbai – J.W.Marriott) Objective An evening of entertainment for existing and potential Platina account holders Challenge Unveil the Platina card using a mechanical turn table mechanism Result Stand-up comedy by Vikram Sathe, Anil Kumble launched the card, followed by performance by renowned singer K.K. Imagination
  • 39. General Motors : Spark Launch Objective Launch GM‟s latest compact car Spark Challenge conceptualize and manage the show divided over 5 sub-locations With zero-failure especially where the Chairman – GM Worldwide is going to be present Result Successful launch with over 200 pax attending the show Imagination
  • 40. Skoda Fabia Launch Objective To announce the launch of Fabia to the dealer community Challenge To Launch a car at a location where there is no accessible road to reach the location Result Grand success of the Press meet Imagination
  • 41. Apollo Annual Conference @ Aamby Valley Objective Annual meet and team building exercise for the employees Challenge Coordinating 4 different venues for events inside the valley followed by one- on-one conferencing with the MD over the video Result Grand success of the press conference & training session for the employees Imagination
  • 42. Shell Cut Car Promotion Client: Shell Objective To make people experience the quality of Shell Helix Ultra engine oil through showcasing the half cut original Championship Rally Car that was brought down to India Challenge To showcase the car inside malls of Mumbai & Delhi Result Good amount of hype and involvement was created Imagination
  • 43. Pepe Jeans Objective Launch of the global partnership with Pepe Jeans London and the ING Renault F1 Team Challenge Drive footfalls to the display Result Created Pepe Jeans‟ positioning as a high-street fashion brand associated with Formula One globally Imagination
  • 44. Lyrca Rendezvous Client: Lycra Objective Showcase apparels that use Lycra; connect with trade partners Challenge Organized fashion show showcasing Lyrca , also Lycra was used as prop in the entire setup Result Overwhelming response from Trade Partners Imagination