How to market the app on App store
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The presentation is on how to market your apps on the App store. Different viral ways have been discussed.
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How to market the app on App store
- 1. Goto Market Strategy AshishToshniwal CEO, Y Media Labs
- 3. Launched apps with > 1 M users
- 4. Multiple apps featured by Apple
- 7. Sign ups and inviting friends using Facebook Connect
- 8. Leaderboard
- 9. iPhone OS Game Center for OS 4.0
- 12. Each app store user spends $4.37 every month
- 13. 74% of the apps listed in the app store are paid
- 14. Only 25% of downloaded apps are paidPromote your paid app through lite version or in-app purchase (inside a free app) Source: Gigaom.com
- 15. Ratings and Rankings RATINGS DOWNLOADS RANKINGS Appearing in top 100 increases downloads by 2.3x. Top 25 can have order of magnitude difference in downloads. Pre-release user sign ups and email blast to enhance downloads
- 16. Ad Networks Do not promote paid-only apps Spend small amounts Average CPC: 11-12 cents Sources: Business Insider, MobiThinking
- 17. Free App Marketing Apple featured Websites and Blogs Create a a landing page for your website Send the promo codes to people who can give you a fair review Submit the app to blogs and websites (148apps, appvee, apptizr, Techcrunch, VentureBeat, Mashable, Engadget, MacLife, MacWorld) Write press releases and post it to press release sites . Use Social Media Create a YouTube video and put on your website, post to review sites etc. Create a Twitter account and Facebook fan page Personal touch Collect the iTunes url of your app link and use it in your email signature and for blog commenting and forum posting.
- 18. Frequent Updates It shows up at the top in recent releases Doodle Jump jumped from 20 downloads a day to 3.5M total downloads with fresh content Red Laser became more popular with “real time barcode scanner”
- 19. Case Study: Scruzzleword Gaming Evolution Digital Chumps 1 Up GameZone The Game Reviews M live Game Hounds
- 20. What are we working on ? www.locatemyphone.com: If you lose your iPhone, then you can immediately track it via web.
- 21. Contact @ymedialabs @ashishtoshniwal E-mail: ashish@ymedialabs.com
Notas del editor
- Facebook and Twitter sharing is a no brainer. As soon as users share, there is a link of the iphone app on the Facebook page. Open Fient: As of January 2010, there are over 900 applications in the App Store that use OpenFeint, and there are over ten million users registered on the network
- Hire a professional designer for at least the icon. They will charge for 4 hours of work.
- If you want to be successful on App store, you have to get ranked. The app needs to be very well designed, just do one thing very well. Slick icons.Before launch gather emails. We did for our dating app iHookup, by doing some ads on Facebook, Google etc.
- Choice is Admob because of the volume of traffic and CPC rate last year was pretty competitive.
- Create a good marketing push in the first couple of weeks after launchReviews help This will help you with quite a number of downloads and get your app to the top 100 list of app as wellSubmit the app for Apple featured apps and awards