8. Our Spacious Stores

9. AND ………..A SEPARATE SECTION FOR YOUR CHILD

10. 1-Door 2-Door 3 4 5 -cash counter,Enquiry 6 7 8 9 10 11 12 13 14 15- Facility to read the books 16- Periodicals, DVD’Magazin es 17- Private Room for Staff 19 (Wall Painting,Murals,Portraits) 20 (Wall Painting,Murals,Portraits) 21 (Wall Paintings,Murals,Portraits) Layout of 1 st floor. 22- coffee corner ( Shopping window for new arrivals ) (Space for Posters, Banner to display) Book Racks Book Racks Book Racks Book Racks Book Racks Book Racks Book Racks Book Racks Book Racks 18- (Wall Paintings,Murals,portraits)

11. 1- Staircase Entrance 2- Space for Listing,Stamping,Barecoding of newly arrived Books 3 -Open space for just arrived stock,waiting for further process of Stamping,Labeling etc.. 4 -Common Room for staff with attached Toilet 5- Book Racks for old stock,slow moving goods, 6-Book Racks for old stock, slow moving goods 7- Book Racks for old stock,slow moving goods 8-Book Racks for old Stock,slow moving goods 9-Book Racks for old stock,moving goods 10-Administrative office cum security cell having close circuit TV Monitors for vigilance cameras. Lay out of 2 nd floor

22. LAUNCHING STRATEGY.. PRINT ADVERTISEMENT – (One month prior to the launch) A Half page ad appearing thrice a month in 2 of the leading newspaper like Times & DNA. BRAND ACTIVATION – (starts within a month after the launch) Showcasing the bookstore through stalls/ stage put up , LCD display & events organized on weekends at 7-8 biggest malls in the city. RADIO COMMERCIAL – (Goes on air from a week prior to the launch ) (giving the USP’s , Address, new release, bestsellers & discounts available at our store) EDITORIAL REVIEW – (Starts on weekly basis after the launch) (Review about the new releases / bestseller available at our store on every weekend supplementary copy in the leading newspapers)

24. OUR BRAND PERSONNA

27. B & N - ALWAYS THERE FOR YOU… At B & N our endeavor is to offer you a safe, reliable and comfortable shopping experience. However, despite our best efforts, things sometimes do go wrong. We promise to rectify any service failure as promptly as possible. So, If you have encountered a problem with an order you placed at, just visit our website www.barnesandnobel.co.in , click on: My book was received damaged My order has only been partially fulfilled My order has been delayed I have not received my refund Any other problem Your feedback is important to us. So please write to us with any complaints, suggestions or comments you may have at [email_address]

30. A FUN–FILLED LEARNING EXPERIENCE…. Punch Line