1. A2 Group Mr. VishalMhatre Mr. VikasShirke Mr. AshishMhatre Mr. Manish Pawar Mr. YashAmle Mr. SwapnilKhadye

2. Welcome to Long John Silvers Feel Good with Seafood…

3. Introduction Case AnalysisCase: Long John SilverTopic: Consumer Behaviour Long John Silver's is the largest quick-service seafood restaurant chain in the United States. The chain's more than 1,200 units, located in 36 states. On the growing consumer demand for quick service sea food, we are opening LJS’s in Mumbai.

4. Why in Mumbai? On our official site we received Indian customer request to open LJS’s in Mumbai. In Mumbai people are fond of sea food and there is need for quick service Sea food Joint. Our promise, to provide each guest great tasting, reasonably priced fish, chicken and seafood in a fast and friendly manner on his every visit.

5. Location Colaba, near Regal Cinema Mumbai Approx 10,000 sq.ft area Two Storey store

9. LAYOUT(First Storey)

10. Pre- Launch Promotions Media coverage including News Papers,T.V, Radio and Web Sites. Hoardings Advertised as – ‘MUMBAI HERE WE COME’ Be Good with ‘SEA FOOD’ * Long John Silver now in Mumbai

13. Thank You