1. Flagship Television Models (2012)
Badyal
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2. Agenda
Overview of Consumer Electronics Industry•Target
Market size of
Flagship TV Models 2012 turbopropsnext
aircrafts in
Customers
•Positioning
 Samsung- Features, Strengths and Weaknesses
5 years of
Passengers and Bombardier
 LG- Features, Strengths and Weaknesses Q400
Fleet data
analysis NextGen
 Sony- Features, Strengths ProjectWeaknesses
and
ions for year •Summary
 Comparison Chart 2017
Consumer Insights Drivers for
Recommendations growth
Summary
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3. Overview of Consumer Electronics
Industry
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4. Overview of Consumer Electronics Industry
( Audio Video Equipments /Game Consoles)
Industry Size( Billion $) Segment Share(2010)
300
253.7 257.4
250.2
250 239.4 8.70%
219.2
200.4
200
Audio Visual
Equipment
150
Game Consoles
100
50 91.30%
0
2005 2006 2007 2008 2009 2010
• The compounded annual Growth rate of Market (2005- 2010) is 6.1%
•Audio Video Equipments accounted for 91.3% of Market Value in 2010
•Global Market consists of North & South America; Eastern and Western Europe; Asia Pacific
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*Source: Data Monitor

5. Market Segmentation and Market Share
Revenues(Billion $) Market Share(2010)
140
Samsung, 1 LG, 14.80%
120
7.20%
100
Samsung
80 LG
60 Others, 48. Panasonic
60% TCL Electronics
40 Sony
20
Others
Panasonic,
TCL
0 6.90%
Sony, 5.90 Electronics,
Asia Pacific Europe Americas
% 6.60%
•America Accounts for 47.7% of total Market Value in 2010 followed by Europe &Asia Pacific
•Market Share Q3 (2010)
5
* Source: Data Monitor

6. Major Trends Shaping the Television Industry
• TV embraces the Internet and prospers
• Rise of 3D technology
• LCD and Flat- Panel Screens Dominate
• TV is going Social
• Advertising is more targeted
Best of TV technology is yet to come
*Source : Deloitte Survey; TV Guide 6

7. Flagship Television Models
Samsung, LG and Sony ( 2012)
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8. Samsung- Smart TV ES 8000
Smart Content, Smart Interaction & Smart Evolution- A brand new era of Family
Entertainment.
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*Source: Samsung Website

9. Key Features- Smart TV ES 8000
• Full HD
Audio/Video • Micro Dimming Ultimate
• Clear Motion rate
• Smart Hub
Smart TV • Smart Content & Samsung Apps
• Web Browser
• Face Recognition
Smart Interaction • Voice and Motion Control
• Active integration with digital devices
• Smart Connectivity
Performance • Dual Core Processor
• Energy Efficient Class A
Price:- 12999/- AED; Launch Date:- April 2012
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*Source: Samsung Website

10. Strengths & Weaknesses
Strengths
• Smart Evolution
• Integrated Social Media Experience
• Pioneer in Clear Motion Rate (800 Hz)
• Smart Interaction
• Embedded Signature Content
• Fast Processing Capabilities
Weaknesses
• Heavier
• Lack of full array local dimming
• Lack of local languages in Voice recognition feature
• Expensive
Overall, Samsung is a pioneer in the Smart TV Category
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11. LG- OLED SMART TV 55EM9600
Recreate Reality with perfection using OLED Display Technology
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*Source: LG Website

12. Key Features - OLED SMART TV 55EM9600
• Full HD
Audio/Video • Four Color OLED Technology
• Home Dashboard
Smart TV • Web Browser
• LG Applications
• Voice and Motion Control
Smart Interaction • Limited integration with digital devices
• Smart Connectivity
Performance • Dual Core Processor
• Smart Energy Saving Plus
Price:- Not available; Launch Date:- Second Half 2012
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*Source: LG Website

13. Strengths & Weaknesses
Strengths
• Sleek & Bezel Less Design
• High Contrast Ratio
• Minimal Space Requirements
• Full Array Local Dimming
• Light weight & battery free 3D Glasses
Weaknesses
• Two piece design
• Limited Smart Interaction
• Passive 3D Technology
• Limited Social Media Support
• Lack of Smart Content
LG Smart TV can act as a benchmark on design for future Smart TVs
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14. Sony Bravia HX Series - KDL55HX850
As real as life itself
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*Source: Sony Website

15. Key Features - KDL55HX850 Internet TV
• Full HD
Audio/Video • X- Reality™ Pro Engine
• Motion flow™ XR 960 Technology
• Sony Entertainment Network
Smart TV • Web Browser
• Sony Applications
Smart Interaction • Limited integration with digital devices
• Smart Connectivity
Performance • Dual Core Processor
• Eco Drive Technology
Price/- 9999 AED and Launch Date:- March 2012
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*Source: Sony Website; Sony Showroom Dubai Mall

16. Strengths & Weaknesses
Strengths
• Excellent Picture Quality
• Corning’s exclusive gorilla glass
• Google TV is ready
• Full Array local dimming light
Weaknesses
• No Webcam and Microphone
• Lower Refresh rate
• Angular View
• Limited Social Media Support
• No Smart Interaction
• 3D Glasses needs to be recharged
Sony Internet TV lacks features and enhancements to compete with Samsung and LG
Flagship Products
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17. Snapshot- Feature Comparison
Feature Samsung LG Sony
Active Shutter Active Shutter
1. 3D Technology Glasses(Full HD 3D) Passive Type( Full HD) Glasses(Full HD 3D)
2. Apps Support Available Available Available
HTML+ Flash+ Multiple
3. Full Web Browser Tab Support HTML+ Flash HTML
4. Smart Interaction Fully Capable Limited Not Available
5. 2D to 3D Convertor Available Available Available
6. Social Media Active Limited Limited
7. DNLA(All Share) Active Limited Limited
8. Embedded Content Available Not Available Not Available
9. Upgradable Available Not Available Not Available
Samsung Flagship Model defines the interaction with TV in a completely different way
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*Source: Sony Website; LG Website; Samsung Website; CNET

18. Relative Performance Evaluation
Audio/Video
Smart TV
Performance
Functionality Samsung
LG
Sony
Design Smart Interaction
Radar Chart for comparing performance of various features of Flagship Products
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*Source: Sony Website; LG Website; Samsung Website; CNET

19. Consumer Insights- Samsung Smart TV
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20. Consumer Insights
Q:- Which feature in Smart TV do you
Consumer Profile:- like the most?
Housewife; Age:- 40-45; “ I really like Smart Content feature
Nationality:- Lebanese especially “Your Fitness Trainer”. It’ll
help me to keep myself fit.”
Q:- Which feature would you like to see in
Consumer Profile:-
your Samsung Smart TV?
Professional; Age:- 30-35;
Ans:- It is a brilliant Smart TV but I would
Nationality:- Indian
like to see Artificial Intelligence
Applications such as Siri in my Future TV
Visited Samsung Promotional Event at Dubai Mall- 20th April, 2012
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21. Consumer Insights
Q:- Would you like to purchase Samsung
Consumer Profile:- Smart TV?
Businessman; Age:- 30-35; “ It is a brilliant technology and I would
Nationality:- Arab love to have one. I really like Face
Recognition and “ Hi TV” features. I am
thinking of replacing my LG 3D TV
with Samsung Smart TV”
Consumer Profile:- Q:- Did you like Samsung Smart TV?
Professional; Age:- 50 “Absolutely. I am impressed with Smart
Nationality:- Canadian TV features and the way Smart TV has
been displayed and explained by the
staff in the event”
Visited Samsung Promotional Event at Dubai Mall- 20th April, 2012
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22. Recommendations- Samsung Smart TV
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23. Recommendations- Short term
Sleeker Design and Lighter Equipment
Adoption of Full Array Local Dimming Technology
Lighter 3D Glasses( Titanium ) for Comfortable Viewing
OLED Technology for better image quality, video quality and contrast ratio
Proliferation in the Signature Services- Visual Thesaurus, Cooking kits etc.
Scope of Short term recommendations- Subsequent Models in the same series.
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24. Recommendations- Long term
Artificial Intelligence
Augmented Reality
Adoption of Crystal LED
Scope of Long term Recommendations:- Future Series
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25. Summary
Consumer Electronics Market is forecasted to have a value of $289.5 Billion
in 2014
Samsung is a leader in the Smart TV Category
Convergence of Technologies
Smart TV can redefine the Television Category
Consumer Electronics Market includes only Audio/Video Equipments & Game Consoles
Segment in America, Asia, Europe Market
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*Source: Data Monitor

26. Thank You!
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