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Louis Vuitton

Case study of Louis Vuitton

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Louis Vuitton

  1. 1. The Target Market
  2. 2. Different Luxury Products
  3. 3. Epansion of market
  4. 4. Point of Parity 1. High quality 2. High price 3. High quality of services
  5. 5. the leather, canvas and other raw materials used for each product are precious ( veal, velour, crocodile )
  6. 6. High price Starting price of LV Bags are 600 Euros
  7. 7. High quality service one to one service for the VIP customers, many sales people in the store to take care of customers, possibility to personalize products
  8. 8. Points of difference Exclusivity Tradition and innovation combination Very stylish Ever lasting Monogram
  9. 9. Counterfitting
  10. 10. Summary The Target market Different luxury products Expnasion of market Points of parity Points of difference Counterfitting

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