Recommended
More Related Content
Viewers also liked
Recently uploaded
Recently uploaded (20)
Asia baez final presentation
- 1. Asia Baez Professor Klinkowstein “Selected Article for Research” Campbells Brews Up A Simple Solution http://eatocracy.cnn.com/2013/09/05/campbells-keurig-soup/?iref=allsearch
- 2. Asia Baez Professor Klinkowstein Fresh-Brewed Soup “K-Cups” Packs
- 3. Asia Baez Professor Klinkowstein • Ramen complicated for busy students • Ovens things of the past • Brewing process cleanses machine
- 4. Asia Baez Observe Students eating in residence halls Professor Klinkowstein
- 10. Asia Baez Professor Klinkowstein Ethnographic Research Observations
- 11. Asia Baez Subject #1: • Wore headphones, sweatpants and a white tshirt • oblivious to everything around him • Left for 5 minutes • Came back with spoon • Looked at mess, shrugged shoulders and walked away • Asked not to be photographed for fear of being held responsible for mess Professor Klinkowstein
- 12. Asia Baez Subject #2 • Came in with her boyfriend • He sat down, she cooked • She bit her nails while she waited • She burned herself twice • Used plastic plates and utensils • Talked about school Professor Klinkowstein
- 13. Asia Baez Subject #2 (cont) • Boyfriend washed dishes • She stood next to the sink and talked to him • Cleaned up mess together and left Professor Klinkowstein
- 14. Asia Baez Subject #3 • Referred to the mixture box often • Sat in a corner on her phone while waiting • Set the timer on the microwave • Kept checking the door Professor Klinkowstein
- 16. Asia Baez Professor Klinkowstein “I really don’t enjoy cooking unless it’s with/ for my friends.”
- 17. Asia Baez Professor Klinkowstein “Selected Business Article” Campbells Brews Up A Simple Solution http://eatocracy.cnn.com/2013/09/05/campbells-keurig-soup/?iref=allsearch
- 19. Asia Baez Professor Klinkowstein Ethnographic Research Observations • Little to no people came to the residence hall kitchen • Of the few that did, only one allowed herself to be photographed • Those that came alone did not stay more than 5 minutes
- 20. Asia Baez Professor Klinkowstein Ethnographic Research Findings • Mostly everyone that made something substantial had someone with them • Students had little experience in the kitchen • Students were impatient while making their “food” • Students seemed preoccupied
- 21. Asia Baez Diagonals_ Visual Research Professor Klinkowstein
- 22. Asia Baez Arcs_ Visual Research Professor Klinkowstein
- 23. Professor Klinkowstein Asia Baez Asia Baez Professor Klinkowstein Irregular Shapes_ Visual Research
- 24. Asia Baez Grids_ Visual Research Professor Klinkowstein
- 25. Asia Baez Monochromes_ Visual Research Professor Klinkowstein
- 26. Asia Baez Neutrals_ Visual Research Professor Klinkowstein
- 27. Asia Baez High-key_ Visual Research Professor Klinkowstein
- 28. Asia Baez Low-key_ Visual Research Professor Klinkowstein
- 29. Professor Klinkowstein Asia Baez Asia Baez Professor Klinkowstein
- 30. Professor Klinkowstein Asia Baez Asia Baez Professor Klinkowstein
- 31. Asia Baez Professor Klinkowstein Summary: • Students don’t have time to cook • Campbell’s collaborates with Keurig • Students want quick results
- 32. Asia Baez Professor Klinkowstein Social Circumstance Observed: Students cooking in residence halls.
- 33. Asia Baez Professor Klinkowstein Observations: • • • • Students dislike cooking alone More apt to cook in social setting Inexperienced in the kitchen Want fast results
- 34. Asia Baez Professor Klinkowstein Desire/ Need Ascertained: • A simple, relatively quick way of making food that is considered fun.
- 35. Asia Baez Professor Klinkowstein Product: An interactive app that allows millenials to share recipes and tips for cooking. It facilitates conviviality, a natural artifact of food and all that relates to food. A blog where students can upload photos, videos, or video chat. An easily accessible, virtual recipe book.
- 41. Asia Baez Professor Klinkowstein “Think Different” -Apple “Got Milk” -California Milk Processor Board “Get out there” -Royal Caribbean
- 42. Re cip e s Use rs Community Share d Conviviality