Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Food delivery popularity in vietnam 2020

The food delivery app has enhanced the convenience of the lifestyle and also help Vietnamese to stay home to protect themselves from Covid-19. These app became the common method for most urban Vietnamese to make their lives easier.

This survey was made in order to understand the latest trend of the delivery service as well as the popularity of delivery apps.

  • Inicia sesión para ver los comentarios

Food delivery popularity in vietnam 2020

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Online food delivery usage (Dec 2020) Asia Plus Inc.
  2. 2. Overview The food delivery app has enhanced the convenience of the lifestyle and also help Vietnamese to stay home to protect themselves from Covid-19. These app became the common method for most urban Vietnamese to make their lives easier. This survey was made in order to understand the latest trend of the delivery service as well as the popularity of delivery apps. This survey was conducted among 1,046 people in 18-45 years old in HCM and Hanoi in Dec 2020.
  3. 3. Food delivery usage
  4. 4. Food application penetration in Vietnam Food delivery penetration is 51% of the respondents. The main players are Grab foods, Now, Go Food (GoJek) and Baemin. 62% Online food delivery user ratio 82% Online food delivery app user ratio Delivery app penetration 73% 73% 46% 46% 14% Grab Food Now Baemin Go Food/ Go Jek Loship Delivery food apps in use Online food delivery user Online food delivery APP user Q. Do you order food or drink online in last 60 days? (N=1046) / How do you order food and drink online? (N=652) / (Delivery app) What apps do you use to order food? (N=532)
  5. 5. Reasons not to use food delivery app Non-users are mainly those who cook themselves and also the quality concern are the barriers among non-users 38% Those who use online food delivery Delivery app penetration 6% 5% 6% 7% 7% 7% 22% 60% Others Hassle of the ordering process I do not know how to order it High shipping cost High food cost Takes time to delivery Concerns on the food quality I cook myself Reasons not to use food delivery services Online food delivery NON-user Q. Do you order food or drink online in last 60 days? (N=1046) / How do you order food and drink online? (N=652) /("No" in a previous question) What are the reasons that you do not use delivery online? (N=355)
  6. 6. Popular ordering method Delivery app is the most popular. While HCM use app more, Hanoi has the higher ratio of social media. 20’s have the most versatile usage of the tools. 87% 34% 25% 23% 75% 25% 33% 23% Delivery app Dedicated app of the store SNS Telephone Usage by region HCM Hanoi Q. How do you order food and drink online? How do you order food and drink online most often? (N=652) 82% 30% 28% 23% 77% 5% 10% 8% Delivery app Dedicated app of the store SNS Telephone Popular ordering service method Used Most used 81% 22% 13% 22% 81% 31% 26% 32% 82% 35% 28% 30% Delivery app Dedicated app of the store Telephone SNS Usage by age 18 - 22 23 - 29 30+
  7. 7. Reasons to order food by delivery app Other than time-saving and food variety, Covid-19 has accelerated its usage of online food delivery Q. (Delivery app) Why do you buy food and drink online by delivery app? (N=532) 72% 58% 55% 49% 47% 43% 43% 38% 29% 19% 18% Travel time-saving Promotions Lazy to go out Safety from Covid-19 Variety of food Fast delivery timing Online payment Good shipping price Cannot stay at the store during social distancing I like food at the store Good taste
  8. 8. Food delivery app satisfactions Ease of ordering, staff attitude have high satisfaction. Some concern over shipping cost 51% 41% 30% 33% 28% 29% 38% 41% 52% 48% 47% 37% 11% 18% 18% 19% 25% 33% Ease of ordering Delivery personnel attitude Food quality Delivery speed Food cost Shipping cost Highly satisfied Satisfied Others Q. (Delivery app users) - How much are you satisfied with the following? (N=532)
  9. 9. App delivery usage
  10. 10. Delivery app popularity Grad Food or Now are the most popular delivery apps. Baemin come as 3rd and the 4th position belongs to Go Food. Q. (Delivery app) What apps do you use to order food? / (Delivery app) What app do you use to order food most often? (N=532) 73% 73% 46% 46% 14% 37% 34% 16% 11% 2% Grab Food Now Baemin Go Food/ Go Jek Loship Use Use most
  11. 11. 79% 56% 15% 41% 12% 73% 73% 46% 46% 14% Grab Food Now Baemin Go Food/ Go Jek Loship Apr-20 Dec-20 Changing in app delivery usage Grab Food and Now are still dominant the market, but Baemin have best growth. Q. (Delivery app) What apps do you use to order food? (N=532)
  12. 12. Popularity of delivery app by profile Grab Food is more popular at the elders while Baemin is more popular at youngsters and HCM. Now is supported by female. Q. (Delivery app) What apps do you use to order food? (N=532) 80% 65% 53% 43% 12% 67% 79% 41% 48% 15% Grab Food Now Go Food/ Go Jek Baemin Loship Gender Female Male 73% 56% 51% 44% 16% 72% 76% 47% 49% 12% 73% 83% 42% 46% 14% Now Grab Food Baemin Go Food/ Go Jek Loship Age 30+ 23 - 29 18 - 22 76% 70% 55% 53% 13% 68% 76% 33% 37% 15% Grab Food Now Baemin Go Food/ Go Jek Loship City Hanoi HCM
  13. 13. Food ordering frequency 5% 10% 13% 25% 26% 13% 4% 4% More than once a day Everyday 5-6 times a week 3-4 times a week Once or twice a week 2-3 times a month Once a month Less than once a month 80% people order food/ drink at least one time per week. Q. How often do you order food / drink? (N=652) 80%
  14. 14. Food ordering occasion 53% 41% 37% 29% 14% 14% 11% 0% Lunch Dinner Teatime When I feel hungry Breakfast Supper Only if promotions Others More than 50% order food/ drink at lunch, followed by dinner and teatime. Q. When do you order food / drink? (N=652)
  15. 15. App satisfaction by brands Baemin has highest satisfaction followed by Grab Food and Now. Q. (Delivery app) How much are you satisfied with delivery app using most often? (Grab Food, Now, Go Food, Baemin, etc.) (N=531) 36% 34% 33% 16% 57% 47% 48% 66% 7% 19% 19% 19% 4.3 4.0 4.1 3.9 1.0 2.0 3.0 4.0 5.0 0% 20% 40% 60% 80% 100% Baemin Grab Food Now Go Food/ Go Jek Highly satisfied Satisfied Others Mean
  16. 16. 21% 16% 7% 6% 5% 4% Low delivery High shipping cost Low/ less promotion High food cost/ not stable Take time for driver receive the order Staff attitude Reasons for dissatisfaction Overall satisfaction about app delivery More than 80% people satisfied with app delivery. Quick delivery or promotion are the factors make people satisfied most. 50% 29% 18% 14% 14% 13% Quick delivery Promotion Good staff attitude Variety restaurants Cheap price Easy to use Reasons for satisfaction Q. (Delivery app) How much are you satisfied with delivery app using most often? (Grab Food, Now, Go Food, Baemin, etc.) (N=531) / Reasons for dissatisfaction? (OA) / Reasons for satisfaction? (OA) 31% 51% 13% 3% Overall satisfaction Very satisfied Satisfied Average Dissatisfied Dissatisfied at all
  17. 17. Coupon and shipping cost behavior Both of coupon and shipping cost have effect in choosing restaurants/ store to order. 30% 27% 34% 8% Coupon behavior Always look for the restaurant with coupon Tend to look for the restaurant with coupon but not always I tend to look for the restaurant that I like and use coupon if applicable I look for the restaraunt that I like, without caring about coupon 35% 38% 27% Shipping cost behavior I always look for the food with no shipping cost I tend to look for the food with no shipping cost but not always I tend to look for the restaurant that I like Q. (Delivery app) What is applicable to you as to the coupon usage? / (Delivery app) What is applicable to you as to the shipping cost? (N=532)
  18. 18. Respondent profile
  19. 19. Respondent profile (N=1,046) Male, 45% Female, 55% Gender 18 - 22, 31% 23 - 29, 28% 30+, 42% Age HCM, 49% Hanoi, 51% City
  20. 20. About Q&Me service
  21. 21. Our service We offer the opportunity for you to understand Vietnamese consumers better with technology, with the service brand name of Q&Me Online market research Offline market research Field marketing app Understand consumers quick and deep with over 500K direct Vietnamese panels. Traditional market research with technology, for better and quicker data collections Cloud-based solutions to ease manual-based operations in the field
  22. 22. Online market research - Overview We provide quickest research service with quality through our research platform, with proprietary data filtering techniques Big report Invitation Data collections Data ready Our members receive points by answering survey Contradicted answers Speed users Fake questions Bad answer filtering
  23. 23. Online market research - Audience We have over 500,000 members nation-wide who are eager to share their opinions. Our data provisions are quickest due to this vast direct panel system. 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  24. 24. Offline market research - Coverage More than 300 well-educated fieldworkers nation-wide with the real-time connections via our dedicated mobile app for higher quality data collections HCM: 130 Can Tho: 40 Da Nang : 40 Hanoi : 70 Nha Trang : 20 Hai Phong : 10 Daklak : 10 Fieldworker deployment
  25. 25. Our customers Food & Beverage FMCG Manufacturing Technology Finance Others Retail
  26. 26. Q&Me is provided by Asia Plus Inc. https://qandme.net Contact us: • Corp: Tel: 02839 100 043 / Email: info@qandme.net

×