Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Vietnam social media popularity & characteristics

Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences.

This survey was conducted among 18-44 years old male and female of 680 respondents in December 2020.

  • Sé el primero en comentar

Vietnam social media popularity & characteristics

  1. 1. !"#$ %& '()%($ *+,-$. ,$&$+,/0 1,'2%3$3 45 6&%+ 7)8& 9(/: !"#$%&'()*+"&,('#-"&(.*./,&0"$1(2(+3&0&+$#0")$"+) 4)"&(5,/)(6%+7(
  2. 2. !"#$"%#& !"#$%&'()*$%'$+',-%.'/$).0%()+)'1+)'2"3'.-)' 4)3+%.$&)'"56)#.$4)'$0#&1*$07'#"((10$#%.$"0',$.-' 23$)0*+8'.3)0*',%.#-$078'"0&$0)')0.)3.%$0()0.').#9' :-$+'+134);',%+'$0.)0*)*'."'#&%3$2;'.-)'+"#$%&'()*$%' <"<1&%3$.$)+8'1+)3'<3"2$&)'%0*'.-)'+)34$#)' #-%3%#.)3$+.$#'*$22)3)0#)+9' :-$+'+134);',%+'#"0*1#.)*'%("07'=>?@@';)%3+'"&*' (%&)'%0*'2)(%&)'"2'A>B'3)+<"0*)0.+'$0'C)#)(5)3' DBDB9'
  3. 3. '()%*+,-#.%*,/0*1#
  4. 4. 2(3/+*$,0()%*+,-#.%* Facebook is used the most among all the social media, followed by Zalo and YouTube. ;<= ;>= ?<= @;= @<= AA= >>= @= !"# $%# $$# &# $# $# '# '# !"#$%&&' (")& *&+,+%$ ,-',&' ./01"23"4 ,5-11$3 67"10899 :/"9#7"1 ()*+,- ()*+,-*./-*01,. ;<=>)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$=A=>)$"0$= #7&&0$=17$=0$3?-#$0=17"1=@&+=B:C=,DC=EF:,
  5. 5. Facebook popularity is the highest. YouTube comes as the 2nd and Zalo as the 3rd. ;<= ;>= ?<= @;= @<= AA= >>= @= "2# $"# $2# "# 3# $# '# '# !"#$%&&' (")& *&+,+%$ ,-',&' ./01"23"4 ,5-11$3 67"10899 :/"9#7"1 ()*+,- ()*+,-*./-*01,. ;<=>)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$=A= >)$"0$=#7&&0$=17$=0$3?-#$=17"1=@&+=G.HC=,DC=IC:, 4*"($%5#,0()%*+,-#.%*
  6. 6. '()%*+,-#.%*,3(3/+*$%56,76,3$(8%+#,9,4$#:/#;)6
  7. 7. 4*)#7((<,3$(8%+#,=,8$#:/#;)6 96% use Facebook with all the profile. 94% are daily users. ;<=>)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$=A= >)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$ JKL JKL JML JJL JNL JNL ,&1") E")$ !$4")$ OPQRN RKQST STQUU 4,56-*78*9:1;<=- 75% 19% 5%1% Usage frequency Several times / day Once / day Several times / week Less than the above
  8. 8. >(/?/7#,3$(8%+#,=,8$#:/#;)6 ;<=>)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$=A= >)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$ 54% 27% 17% 2% Usage frequency Several times / day Once / day Several times / week Less than the above PKL PNL PKL JTL PPL PTL ,&1") E")$ !$4")$ OPQRN RKQST STQUU 4,56-*78*9:1;<=- 86% use YouTube with higher popularity among the youth. 81% are daily users.
  9. 9. @*+( 3$(8%+#,=,8$#:/#;)6 ;<=>)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$=A= >)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$ JOL PML JNL PKL JML JTL ,&1") E")$ !$4")$ OPQRN RKQST STQUU 4,56-*78*9:1;<=- 56% 26% 14% 4% Usage frequency Several times / day Once / day Several times / week Less than the above 91% use Zalo with higher popularity among female. 82% are daily users.
  10. 10. A;05*1$*-,3$(8%+#,=,8$#:/#;)6 ;<=>)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$=A= >)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$ UKL SJL NSL NSL UPL SML ,&1") E")$ !$4")$ OPQRN RKQST STQUU 4,56-*78*9:1;<=- 25% 26% 32% 18% Usage frequency Several times / day Once / day Several times / week Less than the above 46% use Instagram with higher popularity among female and youth. 51% are daily users.
  11. 11. ?%<?(< 3$(8%+#,=,8$#:/#;)6 ;<=>)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$=A= >)$"0$=#7&&0$=17$=0$3?-#$0=17"1=@&+="3$=-/=+0$ UJL NTL UPL KTL UPL UTL ,&1") E")$ !$4")$ OPQRN RKQST STQUU 4,56-*78*9:1;<=- 37% 29% 27% 8% Usage frequency Several times / day Once / day Several times / week Less than the above 49% use TikTok with higher popularity among youth. 66% are daily users.
  12. 12. '()%*+,-#.%*,)B*$*)5#$%05%)0
  13. 13. 4*)#7((<,%-*1#0 Useful image to know friends activities and general trend watching. ;<=>)$"0$=#7&&0$=57"1=0$3?-#$0="3$=4&01=0+-1"%)$=V&3= 17$=V&))&5-/2='$@5&3W0 URL UKL NKL NRL !"# $%&'('#) *+,-". $/+01(21"+, >/5:5?.-:<,.<?, !$# @%# "%# 2'# 32241-251(5,#4 6/(&7'#) 32241-251('8, 9'..'#) 32241(21-2..26 '#-.",#&,5+ 32241(219#26 -5',#4+ /&(':'(',+ A7B-?.<C- NNL UNL 32241-25 02"(7 32241-25 /4".( D6-*<056-
  14. 14. >(/?/7#,%-*1#0 ;<=>)$"0$=#7&&0$=57"1=0$3?-#$0="3$=4&01=0+-1"%)$=V&3=17$= V&))&5-/2='$@5&3W0 RKL RUL RSL OKL !"# $%&'('#) *+,-". $/+01(21"+, >/5:5?.-:<,.<?, $'# @@# $&# @# 32241-251(5,#4 6/(&7'#) 32241-251('8, 9'..'#) 32241(21-2..26 '#-.",#&,5+ 32241(219#26 -5',#4+ /&(':'(',+ A7B-?.<C- ML OUL 32241-25 02"(7 32241-25 /4".( D6-*<056- Fun and exciting image. Good for time killing
  15. 15. @*+( %-*1#0 Strong image of easy-to-use. Good for knowing friends’ activities, and higher image as the tool for adult ;<=>)$"0$=#7&&0$=57"1=0$3?-#$0="3$=4&01=0+-1"%)$=V&3= 17$=V&))&5-/2='$@5&3W0 PL OTL ORL RSL !"# $%&'('#) *+,-". $/+01(21"+, >/5:5?.-:<,.<?, !# "# 3# $&# 32241-251(5,#4 6/(&7'#) 32241-251('8, 9'..'#) 32241(21-2..26 '#-.",#&,5+ 32241(219#26 -5',#4+ /&(':'(',+ A7B-?.<C- JL RPL 32241-25 02"(7 32241-25 /4".( D6-*<056-
  16. 16. A;05*1$*-,%-*1#0 ;<=>)$"0$=#7&&0$=57"1=0$3?-#$0="3$=4&01=0+-1"%)$=V&3= 17$=V&))&5-/2='$@5&3W0 Strong image as the tool to follow influencers or trend watching SL SL SL RL !"# $%&'('#) *+,-". $/+01(21"+, >/5:5?.-:<,.<?, !# @# $2# @# 32241-251(5,#4 6/(&7'#) 32241-251('8, 9'..'#) 32241(21-2..26 '#-.",#&,5+ 32241(219#26 -5',#4+ /&(':'(',+ A7B-?.<C- KL KL 32241-25 02"(7 32241-25 /4".( D6-*<056-
  17. 17. ?%<?(< %-*1#0 Strong image as the tool for youth, with good exciting and fun images ;<=>)$"0$=#7&&0$=57"1=0$3?-#$0="3$=4&01=0+-1"%)$=V&3= 17$=V&))&5-/2='$@5&3W0 OJL ONL RL NL !"# $%&'('#) *+,-". $/+01(21"+, >/5:5?.-:<,.<?, $@# $%# "# &# 32241-251(5,#4 6/(&7'#) 32241-251('8, 9'..'#) 32241(21-2..26 '#-.",#&,5+ 32241(219#26 -5',#4+ /&(':'(',+ A7B-?.<C- RSL SL 32241-25 02"(7 32241-25 /4".( D6-*<056-
  18. 18. '#$"%)#,)B*$*)5#$%05%)0,(8,5(3,'C',0#$"%)#0 Zalo “Zalo is very convenient and easy to use to get connected only with telephone number” “Secure and very effective” “Less annoying as it has least advertisement” YouTube “Standard video platform covering all the contents of movies, music and others, with zero cost” “YouTube has everything that I want to watch” “Ideal for enjoying content and making money. Better content to gain my knowledge”. Facebook “Easy to get connected as all my friends are using it. Easy to share and follow” “Most popular. Simply useful and trustworthly than the others” “Many useful features in one including chatting, movies and games..” TikTok “Many funny contents. Good entertainment to spend my free time.” “Hilarious. Good trend watching and following the latest celebrity activities.” “More entertaining and easy to watch as the clips are short.” “Easy to make videos muyself with many effects” Instagram “More orgenized and better quality photos. Easy to view” “Many filtering features help my photos look nicer” “More private. Photos are more astonishing as it keeps resolutions. Better photo retouches.”
  19. 19. D#03(;.#;5,3$(8%+#,ECFGHIJ E")$X=NTL!$4")$X=NTL B$(3$, OPQRNX=SUL RKQSTX=SOL SOQUUX=SNL 6C$ DYEX=SJL D"/&-X=SOL F17$30X=STL D%.5 ;<= >;= ;>= ;?= @,++1(7/#1?AB ??C;AB ;?C>AB D:,51>AB E'8&$0')3F%(/'*$
  20. 20. K9L# M N7(/5,!;+%;#,L*$<#5,D#0#*$)B,'#$"%)#0
  21. 21. !/$,0#$"%)# E)'"22)3'.-)'"<<"3.10$.;'2"3';"1'."'10*)3+.%0*'/$).0%()+)'#"0+1()3+'5)..)3' ,$.-'.)#-0"&"7;8',$.-'.-)'+)34$#)'53%0*'0%()'"2'FGH) I0&$0)'(%3J).'3)+)%3#- I22&$0)'(%3J).'3)+)%3#- K$)&*'(%3J).$07'%<< !"#$%&'("#)*+"&,-$%&).,/*0) ("#)#$$1)2/'3)+4$%)5667)#/%$*') 8/$'"(-$&$)1("$9&: ;%(#/'/+"(9)-(%0$')%$&$(%*3) 2/'3)'$*3"+9+<=>)?+%)@$''$%)("#) .,/*0$%)#('()*+99$*'/+"& A9+,#B@(&$#)&+9,'/+"&)'+)$(&$) -(",(9B@(&$#)+1$%('/+"&)/")'3$) ?/$9#
  22. 22. !;+%;#,-*$<#5,$#0#*$)B,O N/.%#;)# E)'-%4)'"4)3'LBB8BBB'()(5)3+'0%.$"0?,$*)',-"'%3)')%7)3'."'+-%3)'.-)$3' "<$0$"0+9'I13'*%.%'<3"4$+$"0+'%3)'M1$#J)+.'*1)'."'.-$+'4%+.'*$3)#.'<%0)&'+;+.)(9 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% ZJ OTQOU ONQOJ RTQRU RNQRJSTQSU SNQSJUTQUU UNQUJ NTQ C<$ $%# $2# !# 3#@#@# 3E# DYE D"/&- Y"/=,7& ["="/2 D"-=>7&/2 [&/2=7"- F17$30 "!# 33# #+)$ G$*+)$ D$"#$% A/'=
  23. 23. !88+%;#,-*$<#5,$#0#*$)B,O P("#$*1# H"3)'.-%0'NBB',)&&?)*1#%.)*'2$)&*,"3J)3+'0%.$"0?,$*)',$.-'.-)'3)%&?.$()' #"00)#.$"0+'4$%'"13'*)*$#%.)*'("5$&)'%<<'2"3'-$7-)3'M1%&$.;'*%.%'#"&&)#.$"0+'' OPHQ'=NB' P%0':-"Q'@B' C%'R%07'Q'@B'' O%0"$'Q'SB' R-% :3%07'Q'DB' O%$'T-"07 Q'=B' C%J&%J Q'=B' Fieldworker deployment
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
  25. 25. !/$ )/05(-#$0 E++#)F)G$4$%(<$ EHAD H(",?(*',%/"< ;$*3"+9+<= E/"("*$ I'3$%& J$'(/9
  26. 26. P(;5*)5 Q0 UVWQ' -..<QXX,,,9M%0*()90). P"0.%#.Q'$02"YM%0*()90). FGH) $+ "<)3%.)* 5; Z+$% T&1+ [0#9 Z+$%'T&1+'[0#9 K&""3'A8'T-1"07'W"07'1$&*$078'LBA'R71;)0'C$0-'P-$)1'!.3)).8'E%3*'@8' C$+.3$#.'N8'OPH'P$.;8'/$).0%( :)&9']>@'D>N^'=BB'B@N

×