34% receives the calls even while movies are on cinema…!? We looked into the real of Vietnamese watching movie behavious. -20’s go to cinema most often among the age groups. -As the way to check the latest movie information, friends, web/FB are common in general while 30’s have strong preference in Film forums. -Facebook is the common website for getting movie information for 10’/20’s, while 30’s rely on 123phim.vn/. -Lotte Cinema is the common choice for 10’s while 30’s choose Galaxy Cinema. -More than 80% buy food / snacks when going to see movies. -34% receives calls even when watching movies.

1. Vietnamese behaviors in watching movies
- 34% receives the calls even while movies are on cinema.
Your sub-title here

2. Executive Summary
• 20’s go to cinema most often among the age groups
• As the way to check the latest movie information, friends,
web/FB are common in general while 30’s have strong
preference in Film forums
• Facebook is the common website for getting movie information
for 10’/20’s, while 30’s rely on 123phim.vn/
• Lotte Cinema is the common choice for 10’s while 30’s choose
Galaxy Cinema.
• More than 80% buy food / snacks when going to see movies
• 34% receives calls even when watching movies

3. How often do you go to watch movies at cinema?
6
4
6
8
7
2
6
11
15
13
7
9
15
9
Less than that Once/month 2-3 times/month Once/week 2-3 times/week Everyday
Lower than 19 20-29 30-39
20’s go to cinema most often among the age groups

4. When do you decide what movies to watch?
64
36
75
25
71
29
in advance at theatres
Lower than 19 20-29 30-39
More than 2/3 fix the movies to watch before
coming to theatres

5. How do you check the latest movie information?
42
40 39
19
25
33
18
16
41 40 40
24 23
18
21
11
40 40
24
46
31
24
33
7
Friend
recommendation
Cinema website Cinema
Facebook
fanpage
Film forums Online
newspaper
Youtube Review sites Movie
application
Lower than 19 20-29 30-39
Friends, web/FB are common in general while 30’s have
strong preference in Film forums

6. Which website do you usually update information
about new movie?
35
21
17
12
10
8
33
24
24
14
10
13
26
27
33
13
11
15
Cinema Facebook Fanpage
Phimchieurap.vn
123phim.vn
Vn-zoom.com
Vozforums.com
Tinhte.vn
Lower than 19 20-29 30-39
10’s / 20’s rely on Facebook while 30’s are on 123phim.vn

7. How do you make seat reservations?
19
55
10
16
19
55
10
16
11
69
4
16
Online reservation Directly purchase at
movie theater
Ask someone else help
to buy
Come to theatre in
advance for purchase
Lower than 19 20-29 30-39
More than half buy tickets directly at cinema. Ratio
higher among 30’s.

8. Which theatre do you go most?
20
8
41
8
23
7
27
22
9
33
9
31
13
22
16
4
33
9
44
24
16
CGV Cinema
Platinum Cineplex
Lotte Cinema
BHD Cinema
Galaxy Cinema
Cinebox Cinema
National movie center
Lower than 19 20-29 30-39
Lotte Cinema is the common choice for 10’s while 30’s choose
Galaxy Cinema.

9. Why do you choose the theatre?
38
24
24
Location comes to the top followed by price
53
36
19
14
40
22
26
53
38
20
13
46
18
22
64
38
15
15
Price
Promotion
Friends recommendation
Location
Quality
Delicious food and drink
Movie title
Lower than 19 20-29 30-39

10. What do you do with your mobile phone when
watching movies?
8
66
2/3 turns to silent mode.
26
13
71
16
11
71
18
Turn off Silent mode Do not change anything
Lower than 19 20-29 30-39

11. What do you do when you receive calls while watching
movies?
35
34 35
33 32
25
40
20
47
Take it Do not take it Do not notice it
Lower than 19 20-29 30-39
34% receives calls even when watching movies

12. Do you buy food and drink when watching movies?
38
43
15
4
46
39
11
5
36
51
7
6
Always
Sometimes
Rarely
Never
Lower than 19 20-29 30-39
More than 80% buy food / snacks when going to
see movies

13. What types of movies do you see most?
65
16
31
3
22
22
24
71
19
35
12
16
27
28
66
49
9
33
Hollywood
Chinese
Vietnamese
Japanese
Korean
European
Lower than 19 20-29 30-39
Hollywood most popular. Half of 30’s watch Vietnamese

14. Tell me one movie that you recommend this year
uardians of the galaxy

15. Survey information
• Vietnamese behaviors in watching movies
• 500 male / female Vietnamese above 18 years old in big
cities.
• Conducted on Nov 17 – Nov 21

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