Burke is a century-old market research firm that helps clients identify their information needs to make decisions. The most important step is defining the research problem, as what the client thinks is the problem may not be the real problem. Once the question is defined, Burke develops a research process involving design, data collection, analysis, and reporting to continuously improve clients' decision-making and learning.

1. C H I C K E N

2. C H I C K E N
P L A N T

3. C H I C K E N
S T E A K

4. E N J O Y
C H I C K E N

5. Learning and Growing through Marketing Research
Marketing Research
MBA, Evening
University of Dhaka
Fall 2016

6. Learning and Growing
through Marketing
Research
BURKE
ASIF MAHMOOD ABBAS
4 1 5 3 1 0 4 7

7. SUMMARY
In recent years, the emphasis
has been on generating
information to improve the
decision making of the client, so
that the client is more valuable
to their respective companies.
Burke is a century-old market
research firm that uses a reliable
research process and cutting
edge technology to help its
clients.
Over this period marketing
research has become an integral
part of the decision-making
process.
Burke does not just provide data
collection, but takes clients full
circle in the market research
process.

8. SUMMARY
Burke works with clients to help
them identify what information
is needed to make a decision
they are facing.
The first, and most important
step, is to define the research
problem.
With a series of creative
methods, Burke makes sure that
what the client thinks the
problem is, is really the
problem.

9. SUMMARY
Burke follows all other steps
including development of an
approach to the problem,
research design formulation,
data collection, data analysis,
and report preparation and
presentation.
Once the research question is
defined, Burke develops a
blueprint for the research
process.
Burke continuously improving
marketing research process
which helping to grow clients
and increasing learning of Burke.

10. EVALUATION
OF
MARKETING
RESEARCH
1. First record in 1895 or 1896 more research took.
2. By telegram, Professor sent Questions to advertising
agencies about the future of advertising.
3. Early 1950's primary methodology was door to door survey.
4. Telephone was not utilized that times.
5. 1960 and 1970's TV become an integral part and come TV
advertising.
6. Another change was to generate new idea and share with
clients on how to use ideas to make decision.
7. 1980 and 1990, Burke moved.
8. Development process access varied widely by generated
information to used input management decision making.
9. 2009, Industry try to find creative way to research
consumers, using methods such as telephone interview, mail
intercepts, web interview, mobile phone survey.
10. Burke was concerned about online survey in two ways
• 10 Questionnaire takes 5 mins.
• 20 Questionnaire takes 20 mins
11. Internet survey reduced much time for survey and it is good
for easy research.

11. Learning and Growing
through Marketing
Research
BURKE
MD. MAZHARUL HOSSAIN
4 1 5 3 1 0 6 6

12. OVERVIEW
After World War II psychology
began to play a more integral
role in marketing research.
Marketing research has been
around for more than a century.
In the 1960s and 1970s
marketing researchers began to
work more with their clients on
how to use new ideas to make
decisions.

13. OVERVIEW
Over this period marketing
research has become an integral
part of the decision-making
process.
In recent years the emphasis has
been on generating information
to improve the decision making
of the client.
Social media is changing the way
in which marketing research is
being conducted in at least two
broad ways.

14. OVERVIEW
Second, researchers can utilize
social media as an additional
domain in which to conduct
marketing research.
First, researchers can access and
analyze a tremendous amount
of consumer generated content
available in social media.
Burke believes the role of
marketing research is to assist
clients in reducing the risk
associated with any decision and
to improve decision making.

15. Learning and Growing
through Marketing
Research
BURKE
IMTIAZ HASNINE SHAON
4 1 5 3 1 0 4 3

16. Describe the evolution of
marketing research. How
the role of marketing
research changed as the
field has evolved?
During this period marketing
research, has become an
important part of the decision-
making process.
In the 1960s and 1970s
marketing researchers began to
work more with their clients on
how to use new ideas to make
decisions.
After 2009 the industry is
looking for creative methods to
conduct marketing research
using telephone interviews, mall
intercept, web interviews,
mobile phone surveys and
multimode methods.
Next it is done in 1930 by ladies
in white gloves who asked
people about cake mixes by
door-to-door surveys.
After the second world war
researcher identified
psychological side of the
marketing research and in 1950s
to 1960s television became the
best source of advertising and
hot area of marketing research.
Marketing research is first done
in 1895 or 1896 by sending
questions using telegrams to
advertising agencies.

17. Learning and Growing
through Marketing
Research
BURKE
MD. MEHEDI HASAN
4 1 5 3 1 0 4 1

18. What is Burke’s view of the
role of marketing research?
They want to guide the clients
with
• desired and authentic
information,
• understand their business
practices and
• make them more efficient,
• reducing risk associated with any
decision and
• to support decision making.
By defining marketing research
problem, developing an
approach, research design, data
collection, and analysis and
report preparation and
presentation is Burke’s view of
the role of marketing research
Burke is expert in designing and
executing objectives-based
research that allows clients to
make the most informed
decisions possible.

19. Learning and Growing
through Marketing
Research
BURKE
RAKIB HASAN
4 1 5 3 1 0 6 0

20. What is Burke’s view of the
importance of defining the
marketing research
problem?
To define the marketing
research problem the account
executive will sit down with the
client to determine if the client
perceives the problem correctly.
It may be the case that Burke
would need to change or
broaden the scope of this
problem
This is the step where a
company will find out what the
symptoms are and work to
identify the causes and also
includes identification of specific
components and precise
definition.
According to Burke it is critical to
define marketing research
problem for a successful
research project and much effort
is needed to define the problem
especially examining the
background or the
environmental context of the
problem.

21. Learning and Growing
through Marketing
Research
BURKE
RAJU AHAMED ARMAN SHAH
4 1 5 3 1 0 3 5

22. What is Burke’s view of the
marketing research project?
How does it compare with
the one given in chapter 1?
Data AnalysisData Collection
Report Preparation And
Presentation
Development Of An Approach To
The Problem
Research Design FormulationProblem Definition

23. Learning and Growing
through Marketing
Research
BURKE
MD. ARIF HASSAN
4 1 5 3 1 0 4 8

24. CONCLUSION
Burke's employee owners add
value to research.
2009, based in
Cincinnati, Ohio is a marketing
research and design support
company that helps its clients to
understand business practices
and make them more efficient.
Consulting assignments by
applying superior thinking to
help clients solve business
problems.
He founded Burke, Inc. in 1931
In that very few research center
in this world and it is 100%
employee owned.
Burke worked in Proctor &
Gamble (P&G) at Marketing
Department

25. THANK YOU