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Amul Chocolates

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Anshu Sharma
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IMC STRATEGY OF AMUL CHOCOLATES IMC STRATEGY OF AMUL CHOCHOLATES
RESEARCH PROBLEM ,[object Object],[object Object],[object Object],[object Object]
RESEARCH OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information requirement ,[object Object],[object Object],[object Object],[object Object],[object Object]
RESEARCH INSTRUMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SAMPLING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
AMUL PHILOSOPHY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AMUL PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AMUL PRODUCT RANGE
AMUL CHOCOLATES
SALES TURNOVER
MARKET SHARE
CHOCHOLATE MARKET IN INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPETITION SCENARIO ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONSUMER TREND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADVERTISEMENT TRENDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
JOURNEY – AMUL ,[object Object],[object Object]
AMUL AD ON INDRAJAL(1970 80)
1990s ,[object Object],[object Object],[object Object]
1990s AMUL ADVERTISEMENT Introduced newer varities of chocolates, like ‘Bindas’, ‘Nuts About You’ and others, targeting teenagers
2003.... ,[object Object],[object Object],[object Object],[object Object]
2004-Repositioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
2007 – Strategy Rework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SURVEY ANALYSIS ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
AMUL SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CADBURY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nestle ,[object Object],[object Object],[object Object],[object Object]
Perceptual Map
[object Object]
Modified Positioning ,[object Object],[object Object]
TARGET AUDIENCE
[object Object],[object Object],[object Object]
Modified Marketing Mix
Product ,[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object]
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AMUL PARLOURS ,[object Object],[object Object],[object Object]
CHOCOLATE BOUTIQUES AND SHELVES ,[object Object],[object Object]
DIRECT SCHOOL PROGRAM As a part of the customer contact programme ,Amul must do direct school program for Amul chocolates . They can sampling their latest offering - among kids.
[object Object],Amul does e-selling of all its products including chocolates but very few people know about it. AMUL must make use of the hoardings and print ads to communicate this.
TV SHOWS ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTESTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BIBLIOGRAPHY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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