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your UX is not my UX

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your UX is not my UX

  1. 1. your UX is not my UX fitc web unleashed 2015 @andrewsmyk
  2. 2. @andrewsmyk
  3. 3. @andrewsmyk What is the scenario?
  4. 4. @andrewsmyk What about the user?
  5. 5. @andrewsmyk
  6. 6. Process list here
  7. 7. Process list here
  8. 8. Research & Analytics
  9. 9. Outcomes?
  10. 10. User Story As a <type of user>, I want <some goal> so that <some reason>.
  11. 11. User Story As a <persona>, I want <action> so that <expected outcome>.
  12. 12. Job Story When <situation>, I want to <motivation> so I can <expected outcome>.
  13. 13. Context and Causality When <situation>, I want to <motivation> so I can <expected outcome>.
  14. 14. context, situations, and anxieties/emotions When <situation>, I want to <motivation> so I can <expected outcome>.
  15. 15. Focus on Motivations https://www.flickr.com/photos/andercismo/2349098787
  16. 16. Why, When, Where? https://www.flickr.com/photos/andercismo/2349098787
  17. 17. Add Contextual Information Use Real People Not Personas Add Forces or Friction To Motivations When <situation>, I want to <motivation> so I can <expected outcome>.
  18. 18. Example: UX Designer Front End Designer Product Manager
  19. 19. which users are you designing for? @andrewsmyk
  20. 20. @andrewsmyk https://www.flickr.com/photos/tease2010/6017051264 don’t focus on who or how look for the why?
  21. 21. Mad Science?
  22. 22. Reorder Button
  23. 23. Motivations: Pizza App - order last order button Craving: • looking forward to having pizza • reminder • stimulus • taste Want: • don't want to cook • minimal effort • easy • no thought Emotional: • pizza will make me feel better • frustrated • event driven
  24. 24. Design Silo?
  25. 25. Practice User Interface Kung fu
  26. 26. Protect the User from Themselves
  27. 27. Remember
  28. 28. UX is subjective
  29. 29. UX is personal
  30. 30. Questions?
  31. 31. Thank You! @andrewsmyk
  32. 32. your UX is not my UX fitc web unleashed 2015 @andrewsmyk

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