1. Stakeholders & PESTLE
Political
Economic
Sociological
Project
Technical
Environmental
Legal
22nd
October 2013
© Siemens AG 2008
Exploring Stakeholder Management Skills – APM Event

2. Stakeholder Analysis
INFLUENCE AND POWER
LOW
MEDIUM
HIGH
INTEREST
HIGH
MEDIUM
LOW
22nd
October 2013
© Siemens AG 2008
Exploring Stakeholder Management Skills – APM Event

3. Stakeholder Analysis
INFLUENCE AND POWER
LOW
MEDIUM
HIGH
INTEREST
HIGH
Key
players
Active
consultation
MEDIUM
LOW
Keep
informed
22nd
October 2013
Maintain
interest
© Siemens AG 2008
Exploring Stakeholder Management Skills – APM Event

4. Stakeholder Analysis – Examples
Green – Supporter
Orange – Neutral
Red - Blocker
22nd
October 2013
© Siemens AG 2008
Exploring Stakeholder Management Skills – APM Event

5. Stakeholder Identification – Things to consider…..
Day to Day
contacts
Union
Management
External
Customers
Impacted
Areas
Commercial
contacts
Suppliers
Project
Team
Operational
contacts
Internal
Function
Representatives
Management
Controls
Programme
Management
22nd
October 2013
Finance
Risk
Internal
Politics
© Siemens AG 2008
Exploring Stakeholder Management Skills – APM Event

6. Assess….The Commitment Curve
7
Level of Commitment
Where we need
them in 4
Where we
months
need them
in 2
?
months
Where they are
now
?
Internalisation
“It’s just the way we do things around here”
6
5
Commitment
“I want to help make the implementation work”
Acceptance
“The programme is going to happen”
?
4
“I want to know more about the programme”
3
2
1
Contact
Engagement
Understanding
“I know broadly why the Programme exists, & how it will impact me
Awareness
“I’ve heard about the programme”
Time
22nd
October 2013
© Siemens AG 2008
Exploring Stakeholder Management Skills – APM Event

7. Action…..Stakeholder Status
Examples that would give rise to Red, Amber or Green flags
• There are issues or concerns present for which no resolution is currently identified OR
• The Stakeholder has refused to sign off material OR
• The Stakeholder has the power to delay the project and is deemed likely to do so OR
• The Stakeholder is communicating negative messages about the project.
• The Stakeholder is not at the required point on the commitment curve but is not likely to delay progress
as a result OR
• The Stakeholder has raised issues or concerns which are being managed, have not been resolved, and
are not irresolvable OR
• The Stakeholder has not signed off or seen material on schedule but there is no reason to believe they
will raise issues OR
• There has been insufficient contact for the Gatekeeper to be able to make a reliable status assessment
i.e. the position is unknown.
• The Stakeholder has seen all relevant material for the current stage of the programme & has approved
any material which requires their sign off OR
• They have not raised any issues which have not been addressed to their satisfaction relative to the
current stage OR
• The Stakeholder is at the required point on the commitment curve for this stage of the programme.
22nd
October 2013
© Siemens AG 2008
Exploring Stakeholder Management Skills – APM Event