An infographic that will give you an introduction to Interactive Marketing as an upcoming digital trend.

1. 63%
User Engagement: Interactive marketing improves the
number of times customers spend on a website and
makes the experience enjoyable. It engages several
senses at once and provides them with the knowledge
they need in real-time.
Customer Feedback: Customer feedback is critical for
companies to succeed. The company won't be able to
refine your sales messaging, identify any flaws in your
marketing plan, or learn what consumers like and hate
about your products until you have it.
Scalable: Firstly, Interactive content is more shareable
than static content. It is, however, scalable if you are
strategic about it. For example, create a contest or
giveaway that allows participants to share in exchange
for points. That way, the company could reach tens of
thousands of people without you having to do any
legwork or pay for advertisements.
1.
2.
3.
Company Benefits
Personalized Experience: Consumers can get a
personalized experience with interactive marketing,
helping them to find what they need easily. It also helps
them to have the best possible experience with the
website because it is tailored to their preferences.
Saves Time: When customers visit interactive websites,
they quickly find the products they need, saving them
time and energy. Customers want to return to the
website because they see it as an easier way to shop.
Recommendations: Consumers may use interactive
marketing to discover more related items that match
their interests. It enables them to access a wide range of
options and compare various items, allowing them to
make well-informed decisions.
1.
2.
3.
Consumer Benefits
83%
INTERACTIVE
DIGITAL MARKETING
Successful implementation of interactive
digital marketing: Starbucks
Why is interactive marketing
important ?
$756M
Last year, companies lost
$756 billion due to a lack
of personalization.
Generic commercial
blasts irritate 63% of
customers.
Last year, companies lost
$756 billion due to a lack
of personalization.
Results of Personalizations
Set Preferences:
The company uses IM to understand
choices by tracking Frequency of
purchase, Average purchase amount,
and Pattern of purchase
Customized offers:
Once the company understands the
needs of customers they provide
personalized offers to attract
customers.
80% 90%
80% of respondents
claim they are more likely
to do business with a
company that provides
customized experiences.
Personalization is
appealing to 90% of
people survey in a market
reasearch.
2x
Produces 4-5 times the
number of page views
and 2x the number of
conversions.