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Edrd 3160 chowdhury
1. Social Shaping of Internet-based Media Applications in Global Communication Landscape The Cases of Iran and Indonesia Guest Lecture/ February 2012 Course:3160: International Communication Dr. Ataharul Huq Chowdhury School of Environmental Design and Rural Development University of Guelph
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4. Social Media -Informal and personal approach to informaiton sharing, shifting top-down and corporate-based communication process to a more indivdualized, participatory and democratic approach, whereby user is creator, consumer, and repeat innovator of the web content (Schein et al , 2010; Ashley et al , 2009) II Social Media Adding Functional Dynamics of Communication
7. Communication approaches are becoming more dynamic, interchanging functional roles/ways to enable human communication Ctied from Luders, 2008
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9. III Social Shaping of Communication Media: Concepts and Theories Social Shaping of Technology (SST) Theory (Bijker, 1995; Williams & Edge, 1996) Technological Determinism (Technology direct social change) Social and Economic Determinism (Social, political and economic contexts direct development and use of technology) SST : technological and social change is the outcome of dynamic interplays among inventions, social, economic and political institutions, and culture that take place in a large and intricate systems
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