This document discusses tobacco advertising and its controversies. It provides statistics on tobacco use in Pakistan, quotes on the impact of tobacco advertising on youth, and details strategies used by tobacco companies like Pakistan Tobacco Company to promote their products, including branding and lobbying retailers. It concludes that comprehensive bans on tobacco advertising are needed to curb consumption given the direct relationship between advertising and tobacco use.

2. Where is The Smoke
for the Fire

3. Contents
 What is Tobacco advertisement
 Controversies
 Statics
 Quotes
 Pakistan Tobacco Company (PTC)
 Impact of Tobacco Advertisement bans on consumption
 Tobacco Industry Tactics
 Tobacco Industry's Strategies
 Conclusion
 References

4. Tobacco advertising
Tobacco Advertising refers to the promotion of
tobacco products, such as cigarettes, in the
media and at retail outlets.

5. Controversies
Contentious issues are
the degree to which
tobacco advertising
encourages people to
take up smoking and to
what extent individuals of
different ages should be
exposed to promotional
messages.

6. Tobacco Statistics in Pakistan
 Pakistan is amongst the top 15 countries in
the world with reference to high tobacco
consumption. Cigarette is the most commonly
used tobacco product in Pakistan. Apart from
cigarette, other forms of smoking tobacco are
also getting popular including cigars, shisha,
snuff, gutka, chewing tobacco and pan.
 22 to 25 million people are consumers of
smoking tobacco products with at least one
smoking member in 55% of the households

7. Statistics
 Evidence shows that cigarette displays in shops
can encourage young people to start smoking. 5%
of children aged 11-15 are regular smokers more
than 300,000 children under 16 try smoking each
year 39% of smokers say that they were smoking
regularly before the age of 16
 Every year more than 300,000 under-16s try
smoking for the first time.

8. Quotes
“We cannot ignore the fact
that young people are
recruited into smoking by
colorful, eye-catching,
cigarette displays. Most
adult smokers started
smoking as teenagers and
we need to stop this trend.

9. Quotes
 “Banning displays of
cigarettes and tobacco
will help young people
resist the pressure to
start smoking and help
the thousands of adults
who are currently trying
to quit.
 Health Minister Anne
Milton – 2012”

10. Pakistan Tobacco Company
(PTC)
 Background
Being the first multinational
company in the country,
Pakistan Tobacco's
operations started in 1947
and it was first foreign direct
investment from British
American Tobacco Company
in the sub-continent. The
company produces high
quality branded products for
customers Benson and
Hedges, Gold Leaf, Capstan,
Gold Flake and Embassy

11. Corporate Social Responsibility by
(PTC)
 They control their
impact on environment
by using 3R's principle
i.e. Reduce, Recover
and Recycle.
 They basic aim of PTC
is to control or reduce
CO2 (carbon dioxide)
which effect the
environment badly.

12. Impact of Tobacco Advertisement
bans on consumption
 whether or not advertising effects the consumption
of tobacco has for a long time been controversial.
 Tobacco control advocates and practitioners argue
that tobacco advertising has a positive impact on
aggregate consumption and that restricting and
even banning tobacco advertising altogether can
reduce aggregate consumption.

13. Tobacco Industry Tactics

14. Tobacco Industry Tactics

15. Depiction of Smoking Scenes in TV & Films
Tobacco Industry Tactics

17. Tobacco Industry's
Strategies
 “Win Win Win Approach”
Tobacco industry's “Win Win Win Approach” aims at
building relationship with retailers who are key
stakeholders in tobacco business. Collaboration with
partners like Shell Pakistan is an example of Win Win
approach that mutually benefits tobacco industry's
business and the retailer.
 Merging retailer's incentive with brand promotion
 Point of Sale Branding with Specific Brand Colors,
Designs and Logos to Lure the Customer through
Visibility, Familiarity and Glamour

18. Consumer
Convenience
Tobacco businesses
marketing youth with
the strategy “the
consumer gets the right
product at the time and
place of their choice,
any where in the
country”
Tobacco Industry's
Strategies

19. Conclusion
 Strongly discourage tobacco advertising! Scientific
evidence reveals that there is direct relationship
between tobacco advertising and consumption;
partial bans are not effective to break this
relationship Unless advertising is comprehensively
banned, the tobacco consumption cannot be
curtailed
 Monitor tobacco use and prevention policies
 Enforce bans on tobacco advertising, promotion
and sponsorship

20. References
 http://www.politics.co.uk/reference/tobacco-
advertising
 http://tobaccocontrol.bmj.com/content/21/2/14
7.full
 http://www.yespakistan.com/people/tobacco.a
sp
 http://www.dawn.com/news/249759/new-
restrictions-on-tobacco-ads