14. Recognizing Persuasion Example My opponent’s goals can only be funded by stealing money from hardworking taxpayers. Loaded Language Writers or speakers who want to sway your opinion may try to appeal to your emotions by using loaded language. This means using words to which you are likely to have a strong positive or negative reaction. Example Vote for Amber! All the cool 8 th graders will! Bandwagon Appeal This technique is often used in advertising. It encourages you to think as others are thinking. It appeals to people’s desires to belong to a group. Example Sign up for our club, or get stuck with another boring afternoon. Either/Or This technique tries to convince you that there are only two possible solutions to a problem or ways of looking at something, when in fact there may be many. Example All students at Northridge Academy High School love English. Inaccurate or over-generalized A generalization is a broad statement about a number of people or things. While it is possible to accept generalizations, many are too broad to be true.
15. Persuasive Essay Structure The ending restates your position/argument and asks readers to do something. Ending The middle presents the important reasons and evidence that support your position/argument. Middle The beginning introduces and states your position/argument. Beginning
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