1. Personalized Nutrition
An Industry Disruptor?

2. Across categories, consumers
demand personalization
tailored to their lifestyle
and preferences.
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Meanwhile they
increasingly link food
and health, and are
tracking themselves
more than ever.
Personalized Nutrition

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With these shifts,
they expect the
perfect fit. Yet,
today’s nutrition
remains a one-size-
fits-all system.
Personalized Nutrition

5. Personalized Nutrition
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It’s time to
personalize
nutrition.

6. Personalization responds
to the whole person.
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Age
Genetics Environ-
ment Emotions
Gender Behavior
Disease

7. Scientific advancements enable
personalization.
Diagnostic and monitoring tools enable the collection
of data that can be used in personalized nutrition algorithms.
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Digital capabilities improve connectivity and communication
between personalized nutrition providers and consumers.
Nutrigenomics enable the analysis of phenotypic, genotypic,
environmental, and behavioral data to understand nutritional needs.
Modifying food achieves target nutritional profiles, made
possible by advancements in nutraceuticals and biofortification
in food manufacturing.

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Personalized Nutrition
Top firms are betting big. Nestlé has invested
nearly $250 million in personalizing nutrition.

9. Personalized Nutrition
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How can food retailers and producers
respond?
Determine
where to play
across the
personalized
nutrition value
chain.
Can you move
up or down the
value chain?
Assess
capabilities
to enable
personalized
nutrition.
Can you do this
today? What are
your breaking
points?
Review
partnership
to determine
personalization
capabilities.
Have you tested
the waters for
strategic collab-
oration and
innovation?
Consider
new threats
where personal-
ized nutrition
may impact your
business.
Where might
you lose or gain
customers?

10. Three takeaways
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1
Personalized
nutrition
will take root,
disrupt the
industry, and
be available
to all.
2
The food
and health
industries
will converge
to serve
consumers.
3
Companies
that take
action now
will lead the
future of food
and health.

11. Personalized Nutrition
A.T. Kearney is a leading global management consulting firm with offices in 40 countries.
Since 1926, we have been trusted advisors to the world’s foremost organizations. A.T. Kearney
is a partner-owned firm, committed to helping clients achieve immediate impact and growing
advantage on their most mission-critical issues. For more information, visit www.atkearney.com.
For more information about
A.T. Kearney’s insights on
Personalized Nutrition:
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