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Retail in Africa:
Still the Next Big Thing
2015 African Retail Development Index
2015 African Retail Development Index
Selecting countries
for retail expansion
in Africa is more
difficult than ever.
There are no longer
any safe bets—
if ther...
A slowing Chinese
economy and lower
oil prices have put
pressure on African
economies that
already had suffered
from credi...
Many African
countries are still
heavily dependent
on their oil and gas
income (Nigeria, Angola,
and Mozambique)
causing t...
Gabon, with
Africa’s highest
GDP per capita,
is ranked #1 in
the 2015 ARDI.
2015 African Retail Development Index
Botswana (#2)
and Angola (#3)
move up the
rankings with
strong, fast-
growing
economies.
2015 African Retail Development I...
Although South Africa (#6)
is a saturated market,
it ranks highly
based on the
strength of its
infrastructure
and consumer...
2015 African Retail Development Index
The 2015 ARDI segments the 15 ranked
countries into three main stages:
1) basic, 2) ...
2015 African Retail Development Index
Retailers with basic offerings
(such as cash-and-carry)
should target larger countri...
2015 African Retail Development Index
Retailers with a wider offering
(hypermarkets, fashion, furniture,
fresh, homeware) ...
2015 African Retail Development Index
3 Southern Africa’s maturing
markets are still a solid
point of entry for
retailers ...
Advice for retailers entering Africa:
Do your homework and
adapt to local needs and
circumstances.
2015 African Retail Dev...
For more information
about A.T. Kearney’s 2015
African Retail Development
Index, please visit:
www.atkearney.com/consumer-...
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Retail in Africa: Still the Next Big Thing | A.T. Kearney

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A.T. Kearney’s 2015 African Retail Development Index (ARDI) reconfirms the potential of many nations throughout Africa—not just oft-discussed markets like Nigeria and Ghana, but also small, dynamic markets such as Gabon, the ARDI’s top-ranked market and home to sub-Saharan Africa’s highest GDP per capita, and mid-sized but fast-growing countries like third-ranked Angola.

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Retail in Africa: Still the Next Big Thing | A.T. Kearney

  1. Retail in Africa: Still the Next Big Thing 2015 African Retail Development Index 2015 African Retail Development Index
  2. Selecting countries for retail expansion in Africa is more difficult than ever. There are no longer any safe bets— if there ever were before. 2015 African Retail Development Index
  3. A slowing Chinese economy and lower oil prices have put pressure on African economies that already had suffered from credit crises related to decreased exports. 2015 African Retail Development Index
  4. Many African countries are still heavily dependent on their oil and gas income (Nigeria, Angola, and Mozambique) causing the growth of the middle class to slow. 2015 African Retail Development Index
  5. Gabon, with Africa’s highest GDP per capita, is ranked #1 in the 2015 ARDI. 2015 African Retail Development Index
  6. Botswana (#2) and Angola (#3) move up the rankings with strong, fast- growing economies. 2015 African Retail Development Index
  7. Although South Africa (#6) is a saturated market, it ranks highly based on the strength of its infrastructure and consumers. 2015 African Retail Development Index
  8. 2015 African Retail Development Index The 2015 ARDI segments the 15 ranked countries into three main stages: 1) basic, 2) developing, and 3) mature.
  9. 2015 African Retail Development Index Retailers with basic offerings (such as cash-and-carry) should target larger countries and cities in basic markets, as scale is important. 1 BASIC
  10. 2015 African Retail Development Index Retailers with a wider offering (hypermarkets, fashion, furniture, fresh, homeware) should target developing countries, as scale is less important. 2 DEVELOPING
  11. 2015 African Retail Development Index 3 Southern Africa’s maturing markets are still a solid point of entry for retailers with differentiated offerings. MATURE
  12. Advice for retailers entering Africa: Do your homework and adapt to local needs and circumstances. 2015 African Retail Development Index
  13. For more information about A.T. Kearney’s 2015 African Retail Development Index, please visit: www.atkearney.com/consumer-products-retail/ african-retail-development-index

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