For too many years, companies have been hobbled by the vicious cycle of busy thinking, frenetic activity, bureaucratic planning, and other hallmarks of today's corporate strategies. Research confirms the negative effects these conditions have on strategic output. Recognizing that new thinking was needed to reclaim strategy, A.T. Kearney set out to write the next chapter and set a new course for the future of strategy. The FutureProof approach to strategy was developed by A.T. Kearney in response to the deteriorating state of strategic output among today’s organizations. Motivated by research, inspired by some of the most visionary strategic thinkers, and tested in client engagements, FutureProof Strategy promises to turn the tide of futile strategic exercises by bringing together three powerful principles: future inspiration, organizational inclusion, and a portfolio approach to capturing competitive opportunities. Used in combination, these principles transform strategy from ineffective, sequential, top-down instruction to purposeful and ongoing strategic competitive domination. FUTURE PROOF® is a registered trademark of Toffler Associates, Inc.