SEO Presentation - Fingal Business Network April 2009
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SEO Presentation by Leo Fogarty of Attitude Marketing to the Fingal Business Network in April 2009
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SEO Presentation - Fingal Business Network April 2009
- 1. Search Engine Optimisation Speaker: Leo Fogarty , Attitude Marketing
- 4. What Is Search Engine Optimisation? Organic search results (SEO)
- 5. Why Bother With SEO? Source: E Consultancy Survey 2004 80% of users prefer organic results
- 6. Some Sample Search Volumes
- 9. Typical Google Search Result – “Industrial Cleaning” Page Title Page Description Web Page URL/Address
- 11. What Not to do with the Page Title Don’t put things like, “Home Page”, “Services”, “Company Taglines” or terms people wouldn’t use in a search
- 12. What’s a Meta Description?
- 13. Whats a G ood U rl Structure ? Make sure your keywords are in the url
- 14. What’ s a bad url structure ? Bad url structure because it doesn’t describe what the page is about
- 32. Google Search – Keyword “Cleaning”
- 33. Dirtbusters.ie Analysis No. Of External Links List of Links
- 34. Dirtbusters.ie Link Analysis Link Anchor Text
- 37. If you implement everything I’ve talked about you will improve your search engine rankings, which will increase traffic to your website, which in turn will boost sales!
- 39. Contact Me [email_address] 085-1590907 Twitter : @attitudeire
Notas del editor
- In a previous life I worked as an engineer in the telecommunications industry. All of my work was done in a project managed environment. When I came to Search Engine Marketing in 1999 I began working with a wide range of people from marketing, advertising and media backgrounds who told me that search engine marketing could not be project managed. “It’s a black art”, they said, “the outcomes cannot be determined.” They were wrong. As in all other fields, the fact that your work is project managed does not mean that your goals will be achieved. You still need to have expertise, experience and technology relevant to your field of endeavour. However, the addition of a project management focus to your search marketing work will make your successes more predictable and more frequent.