Rodney Dowell, Director of Lawyers Concerned for Lawyers, and I did a 60 minute presentation on basic issues in starting and running a law firm for the Massachusetts Bar Association.

1. What’s Under the Hood? The Mechanics of Starting Your Firm Rodney Dowell, Esquire Executive Director Lawyers Concerned For Lawyers Boston, MA Alan J. Klevan, Esquire KLEVAN & KLEVAN, LLP President Law Practice Strategies Wellesley, MA

19. KEEPING IT SAFE In The Cloud At The Office X 3 = $90.00

22. ENCRYPTION – I’VE GOT TO HAVE IT NOW

25. The Adobe Acrobat Family ♦ Adobe is the primary player in the PDF scene with its Acrobat Standard, Acrobat Professional and Acrobat Elements applications

30. How to Make PDF Files ♦ Method Two: Some programs like Microsoft Word will show PDF buttons on their toolbars when Adobe Acrobat is installed ♦ Take a look at the following two approaches in Word 2003/2007

31. How to Make PDF Files ♦ In Word 2007, Adobe Acrobat installs “one click” buttons on the Acrobat add-in ribbon

32. ♦ Text-based PDFs can be full-texted search by search engines and “PDF-aware” document managers like Worldox ♦ Use the Recognize Text Function (formerly called “Paper Capture”) function to convert non-text documents into searchable text Searching Your PDF Files

33. “ A lawyer’s time and advice are his stock in trade” - Abraham Lincoln

34. Getting a Client to Pay…

37. Billing early, often and strategic = Billing late and infrequently =

38. Beyond marketing: research and more

39. Tie in JD Supra to your LinkedIn account.

40. Google Scholar.

41. iCyte.

44. MEGALAW!

45. My ‘Tweet 16’ 1. Expand your network. 2. Discover new blogs. 3. Mold your image. 4. Distribute your news. 5. Drive traffic. 6. Simulate the water cooler. 7. Message your colleagues. 8. Monitor the buzz. 9. Get noticed by news media. 10. Keep up with your local court. 11. Track activity at a conference. 12. Follow the government. 13. Promote an event or seminar. 14. Get more mileage. 15. Find clients. 16. Locate experts. 16 ways lawyers can use Twitter

46. LexTweet

48. Justia Blawg Search

49. Track government through social media.

52. DON’T BE AFRAID TO TAKE THE LEAP

53. “ Stay Hungry, Stay Foolish” - Steve Jobs (1955-2011)

54. GOOD LUCK TO YOU! Alan J. Klevan, Esquire LAW PRACTICE STRATEGIES 1 Hollis Street, Suite 243 Wellesley, MA 02482 781-237-4700 [email_address] www.twitter.com/AlanKlevan www.lawpracticestrategies.com