5 Easy to Adopt Tips on writing the best meta description for your web page. Examples Included.

1. Meta Description
SEO Tips

2. What is Meta Description?
• Text snippet that is visible just below
the title of your page in Search
Results

3. Good Meta Description Improves
Click through Rate
• Meta Description is not considered
for ranking web page
• Meta Description improves click
through rate in SERPs

4. 5 Best Practices for Creating
Meta Description

5. 1. Make it Unique
• Don’t duplicate your meta-description
• Pay special attention to category pages
• Maintain your voice and style in each
meta-description
• Keep it simple and easy to understand
• Meta Description = Text Ad for your
Content

6. 2. Mind the Length
• Keep the 160 Character limit in
Meta-Description
• Short Meta Description gives the
impression that the page is
inadequate to solve the problem
• Best Practice: Use 15-20 words in
your meta-description

7. 3. Include Facts
• Include Interesting facts that you
have used in your article
• Facts get more attention

8. 4. Manage Expectations
• Include what can be expected from the
page.
Visitors interested in Financial Industry
Visitors interested in Audio Content
• Avoid non-targeted visits
• Better User Engagement = High
Conversion

9. 5. Use Keywords in Meta
Description
• Include keywords that are relevant
for the topic
• Include synonyms of keywords
• Keyword/Synonyms in Meta
Description influences click through
rate

10. Search Phrase: “Restaurants in Cochin”

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