Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Seattle event on February 9, 2010 - Industries in Flux: Media and Public Relations & the Impact of Social Media. Panelists included: Cory Tolber Haik from SeattleTimes.com; Josh Belzman from MSNBC.com; Todd Bishop from TechFlash; and Tac Anderson from Waggener Edstrom
Uneak White's Personal Brand Exploration Presentation
PR Newswire Event Seattle February 2010 - Industries In Flux: Meida and Public Relations & the Impact of Social Media
1. Industries in Flux: Media and Public Relations & the Impact of Social Media Seattle 2/9/10 Twitter Hashtag: #PRNFLUX
2. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Twitter Event Hashtag: #PRNFLUX
3. WHEN: Wednesday, March 3, 8:00 AM – 4:30 PM (includes breakfast, lunch and snacks) WHERE:Seattle Public Library PR Newswire Discount Code for 10% Off the Registration Price: PRNSEATTLE REGISTER: www.prmktgcampseattle.eventbrite.com Twitter: @PRMKTGCamp
7. Tac Anderson Digital Consulting Director Waggener Edstrom WE Studio D www.waggeneredstrom.com/studiod www.newcommbiz.com Twitter/tacanderson Twitter Event Hashtag: #PRNFLUX
14. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur
15. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Twitter Event Hashtag: #prncl
24. The Newswire Today – 2010 & Beyond! PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc.,and prepare it for distribution Distribution via satellite, internet, e-mail and RSS. Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices. Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchases Upload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database
25. The Power of PUSH & PULL Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/
43. If You Can’t Measure It… Don’t Do It Strata-G – Seizing Opportunity in a Recession, March 2009 Photo credit: http://www.flickr.com/photos/wattornot/2811970213/
When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
This is a great example from Nielsen about different ways to measure. Today, there is a big difference of just measuring clear “hits” or unique visits to a page that you are directing people to go to. Today, we need to also and maybe more acutely look at the “engagement” of a user once they get to where you are trying to drive them too.
As in the last slide from the Nielsen study on the White House, Engagement is increasingly one of the most important things that we can measure.
All of this type of data is available through your web development / IT teams. We need to dive into this data today – more so than ever. The more data we have on how people are interacting with our content, the better we can focus future campaigns.
However, sometimes people are afraid of new services or paid tools because it takes budgets.
New expenditures on your budget makes one panic.
Because all of our budgets our like broken piggy banks right now. However, these services – some with very low costs – will provide the ROI that you need to not only justify the budget, but also make you smarter. In this day, anything that make you smarter allows you to do your job more effectively and better over all.