More Related Content Similar to From Military to Marriage: Principles of 21st Century Marketing (20) More from Simon Young (20) From Military to Marriage: Principles of 21st Century Marketing2. Simon Young
Co-author, Social Media MBA
Principal syENGAGE
Social Media Consultant
Over 4100 followers on Sina Weibo -
without living in China
4. Marketing is undergoing a profound
change.
FROM TO
Campaign Commitment
"marketing to" "marketing with"
Military language Shared values
5. 1. FROM CAMPAIGNS TO COMMITMENT
* Online media is 24/7
* Brands are in the entertainment business
* Marketers are pushed to do more with less
8. HOW?
* Make it easy to recommend your institution
on social networks?
* Recruiting students as spokespeople
* Hosting student blogs
11. 3. From Military Language, to Shared
Values
Target, Campaign, Launch
Control, coercion
12. 3. What's the new language of
marketing?
Social objects
Social Capital
The customer at the centre of the universe
We are extras in their drama
15. None of this is easy.
But it's the new normal in marketing.