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3 to 6 in 10 Consumers Hate or Ignore Ads on Social Networks

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3 in 10 consumers say ads interfere with their experience on these social networks; 6 in 10 say they simply ignore the ads.

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3 to 6 in 10 Consumers Hate or Ignore Ads on Social Networks

  1. 1. Augustine Fou- 1 - 6 in 10 Ignore Ads 3 in 10 Say Ads Interfere - 1 - Source: ACSI July 2013 via MarketingCharts
  2. 2. Augustine Fou- 2 - So What? “Advertisers relying on these ads on social networks should re-think their strategy or at least identify CPM rates where they can still achieve a positive ROI. Alternatively, certain types of advertisers should shift more dollars to performance channels such as search, to capture demand when consumers express it.” Augustine Fou- 2 - - Dr. Augustine Fou
  3. 3. Augustine Fou- 3 - Dr. Augustine Fou – Digital Consigliere “I advise clients on selecting and optimizing their use of digital channels and tactics in their marketing mix. We also set up benchmarks and key metrics to measure to determine ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: