Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Augustine Fou- 1 -
Agency Compensation
Source: Association of National Advertisers
81% is fee based; only 5% is commission...
Augustine Fou- 2 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on getting the best work
from agency partners...
Próxima SlideShare
Cargando en…5
×

Agency Compensation Fee vs Commission Performance Clauses Augustine Fou

23.423 visualizaciones

Publicado el

Agencies are no longer compensated on a commission basis. They must earn their fee and increasingly clients are adding in performance clauses to their fee contracts.

Publicado en: Empresariales
  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Agency Compensation Fee vs Commission Performance Clauses Augustine Fou

  1. 1. Augustine Fou- 1 - Agency Compensation Source: Association of National Advertisers 81% is fee based; only 5% is commission Increasingly clients add in performance clauses
  2. 2. Augustine Fou- 2 - Dr. Augustine Fou – Digital Consigliere “I advise clients on getting the best work from agency partners at the best price. We ensure that the right performance metrics and terms are built into the scopes of work.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

×