number of impressions video ads vs display ads; CPM of video ads are 10x the CPMs of display ads; there are more than 20x the number of display ad impressions per month than video ads
How The Hustle Milestone Referral Program Got 300K Subscribers
Benchmarking video ads vs display ads by augustine fou
1. Impressions per Month
500+ billion display ads per month
comScore, 2013
20x
display ads
to
video ads
27 billion video ads per month
comScore, Dec 2013
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Augustine Fou
2. Video Ad CPM vs Display Ad CPM
Video CPM: $10
10x CPM
Display CPM: < $1
Source: Turn via Marketing Charts April 17, 2013
http://www.turn.com/sites/default/files/
docs/GlobalDigitalAudReport_FF2.pdf
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3. Display Ads per Month
480 billion display ads per month
1,439 billion display ads per quarter
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4. UPDATE: Dec 2013
Nov 2013 26.8B video ads per month
Source: comScore, Dec 2013 via MarketingCharts
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Augustine Fou
5. UPDATE: Dec 2013
Nov 2013 reach = 56% frequency = 155 ads /mo
Source: comScore, dec 2013 via MarketingCharts
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6. Top Video Ad Sites
Source: comScore March 2013 Video Ads Report
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7. Display vs In-Stream Ads
Source: TubeMogul Feb 2013 via MediaPost
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8. Related Articles
Future of Advertising
By: Augustine Fou, March 15, 2013
Polarizing Advertising: Branding vs Performance
By: Augustine Fou, April 9, 2013
Percent of Site Traffic from Mobile
By: Augustine Fou, March 30, 2013
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
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9. Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. Using
insights and fast-feedback loops from
digital, we can not only target brand ads
better, but we can shift towards more
detailed measurement and ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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@acfou
Augustine Fou