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1 de 12
Impressions per Month

500+ billion display ads per month
comScore, 2013

20x

display ads
to
video ads

27 billion video ads per month
comScore, Dec 2013
-1-

Augustine Fou
Video Ad CPM vs Display Ad CPM
Video CPM: $10

10x CPM
Display CPM: < $1
Source: Turn via Marketing Charts April 17, 2013

http://www.turn.com/sites/default/files/
docs/GlobalDigitalAudReport_FF2.pdf

-2-

Augustine Fou
Display Ads per Month

480 billion display ads per month
1,439 billion display ads per quarter
-3-

Augustine Fou
UPDATE: Dec 2013
Nov 2013 26.8B video ads per month

Source: comScore, Dec 2013 via MarketingCharts
-4-

Augustine Fou
UPDATE: Dec 2013
Nov 2013 reach = 56% frequency = 155 ads /mo

Source: comScore, dec 2013 via MarketingCharts
-5-

Augustine Fou
Top Video Ad Sites
Source: comScore March 2013 Video Ads Report

-6-

Augustine Fou
Display vs In-Stream Ads

Source: TubeMogul Feb 2013 via MediaPost

-7-

Augustine Fou
Related Articles
Future of Advertising
By: Augustine Fou, March 15, 2013
Polarizing Advertising: Branding vs Performance
By: Augustine Fou, April 9, 2013
Percent of Site Traffic from Mobile
By: Augustine Fou, March 30, 2013
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
-8-

Augustine Fou
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. Using
insights and fast-feedback loops from
digital, we can not only target brand ads
better, but we can shift towards more
detailed measurement and ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

-9-

@acfou

Augustine Fou
APPENDIX
- 10 -

Augustine Fou
Video Ads Per Month
Source: comScore June 2013 Video Ads Report

20.1 billion video ads per month
- 11 -

Augustine Fou
Reach / Frequency of Video Ads

Reach 53% of US; 97 ads viewed per month

Source: comScore June 2013 Video Ads Report
- 12 -

Augustine Fou

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Benchmarking video ads vs display ads by augustine fou

  • 1. Impressions per Month 500+ billion display ads per month comScore, 2013 20x display ads to video ads 27 billion video ads per month comScore, Dec 2013 -1- Augustine Fou
  • 2. Video Ad CPM vs Display Ad CPM Video CPM: $10 10x CPM Display CPM: < $1 Source: Turn via Marketing Charts April 17, 2013 http://www.turn.com/sites/default/files/ docs/GlobalDigitalAudReport_FF2.pdf -2- Augustine Fou
  • 3. Display Ads per Month 480 billion display ads per month 1,439 billion display ads per quarter -3- Augustine Fou
  • 4. UPDATE: Dec 2013 Nov 2013 26.8B video ads per month Source: comScore, Dec 2013 via MarketingCharts -4- Augustine Fou
  • 5. UPDATE: Dec 2013 Nov 2013 reach = 56% frequency = 155 ads /mo Source: comScore, dec 2013 via MarketingCharts -5- Augustine Fou
  • 6. Top Video Ad Sites Source: comScore March 2013 Video Ads Report -6- Augustine Fou
  • 7. Display vs In-Stream Ads Source: TubeMogul Feb 2013 via MediaPost -7- Augustine Fou
  • 8. Related Articles Future of Advertising By: Augustine Fou, March 15, 2013 Polarizing Advertising: Branding vs Performance By: Augustine Fou, April 9, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011 -8- Augustine Fou
  • 9. Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. Using insights and fast-feedback loops from digital, we can not only target brand ads better, but we can shift towards more detailed measurement and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -9- @acfou Augustine Fou
  • 11. Video Ads Per Month Source: comScore June 2013 Video Ads Report 20.1 billion video ads per month - 11 - Augustine Fou
  • 12. Reach / Frequency of Video Ads Reach 53% of US; 97 ads viewed per month Source: comScore June 2013 Video Ads Report - 12 - Augustine Fou