To create sustainable competitive advantage, I help my clients monitor trends both within their industry and outside, so they can not only anticipate competition from other, unlikely sources, but also plan for it.

1. Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
April 2013
Competitive “Broadside”
Unexpected Competition
from Other Sectors

2. Augustine Fou- 2 -
3D Prining vs Dr Scholls
Source:
http://gigaom.com/2014/01/26/
by-this-time-next-year-you-
could-be-3d-printing-custom-
comfortable-inserts-for-your-
shoes/
By this time next
year, you could be
3D printing custom
comfortable inserts
for your shoes

3. Augustine Fou- 3 -
Wearables vs WeightWatchers
Now that people can track their own fitness
continuously, they need services/products
like WeightWatchers less and less.

4. Augustine Fou- 4 -
Smartphones vs Microsoft
Smartphones’ usage patterns mirror desktop usage; people
realize they don’t need full fledged PC/Laptop for most tasks.
Source: Mary Meeker, KPCB, December 2012

5. Augustine Fou- 5 -
Facebook vs Television
Branding dollars shifting online searching for enormous “reach”
Source: Compete Feb 2013
Facebook Feb 2013 Metrics
1.5x
Superbowls
every month Superbowl 2013
Audience 108M
eCPM: $0.37 eCPM: $37
100x
less expensive

6. Augustine Fou- 6 -
SMS Apps vs Telcos
Text messages sent via apps (data channel) cause billions in lost
premium SMS revenue
Source: Strategy Analytics Feb 2013, via GigaOm
“Operators stand to lose more than $3 billion (€2.3
billion) in mobile messaging revenues will be lost to
operators between 2012 and 2017 as consumers are
attracted to use over-the-top messaging
services, according to a new report from research
firm Strategy Analytics.”
Older Article: 2012 BGR Facebook is Killing Carriers’ SMS Revenue

7. Augustine Fou- 7 -
Amazon vs Grocery Stores
Source: Business Insider, March 2014
Same-day delivery
Local warehouses
Dry Goods and Non-
perishables
experience
Millions of
customers already
“locked in” via
Amazon Prime

8. Augustine Fou- 8 -
Drones for Emergencies
Source:
http://www.nbcnews.c
om/technology/swarm
s-drones-could-be-
next-frontier-
emergency-response-
2D11988741
Swarms of
drones could
be the next
frontier in
emergency
response.

9. Augustine Fou- 9 -
Dr. Augustine Fou – Chief Digital Strategist
“To create sustainable competitive
advantage, I help my clients monitor
trends both within their industry and
outside, so they can not only anticipate
competition from other, unlikely sources,
but also plan for it.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

10. Augustine Fou- 10 -
Related Articles
Percent of Ecommerce from Mobile
By: Augustine Fou, March 27, 2013
Trends in Advertising
By: Augustine Fou, Nov 15, 2012
Biggest Lies of Television Advertising
By: Augustine Fou, May 1, 2012
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
Augustine Fou- 10 -

11. Augustine Fou- 11 -
APPENDIX

12. Augustine Fou- 12 -
Fashion brands’ Fans
Bigger than Top TV Shows
May 1, 2012 12
Hermes
Cartier
Versace
Fendi
Prada
Armani
Coach
Calvin Klein
Ralph Lauren
Dolce & Gabbana
Chanel
Louis Vuitton
Gucci
Dior
Burberry 12.6M
7.8M
7.6M
7.3M
6.5M
5.3M
4.9M
4.0M
3.3M
3.1M
1.7M
1.6M
0.8M
0.7M
0.6M NCIS
Dancing with the Stars
Person Of Interest
Big Bang Theory
The Voice
Blue Bloods
Unforgettable
60 Minutes
SURVIVOR: ONE WORLD
Body Of Proof
CSI: NY
Touch
Rules of Engagement
Desperate Housewives
Once Upon A Time8.4M
8.5M
8.6M
8.9M
9.5M
9.7M
10.0M
10.1M
10.5M
10.7M
12.0M
14.0M
14.6M
18.0M
18.6M
Source: Facebook, April 2012 Source: TVByTheNumbers, April 2012

13. Augustine Fou- 13 -
Branding Dollars Shift to Facebook
2012
2016
Television ($69B, 2012) Digital ($32B, 2012)
Facebook
11%
Google
62%
Other
27%
branding/awareness
performance
“Soup and Soda”
“Cars and Computers”
57% 43%
Broadcast Cable
Television ($61B, 2012) Digital ($36B, 2012)
Facebook
28%
Google
63%
Other
9%54% 46%
Broadcast Cable