Big data can help detect and mitigate the spread of counterfeit products of all kinds. See http://trustedrx.org/ - a system to detect counterfeit drugs in the supply chain.

1. Augustine Fou
- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
August 2013
Counterfeit
Tech, Drugs, Products

2. Augustine Fou
- 2 -
Counterfeit Tech
Augustine Fou
- 2 -
There are 2,500
semiconductors in a single
F-35 Joint Strike Fighter.
And the counterfeit
industry is so huge that a
Senate Armed Services
Committee Report cited
by Defense One
uncovered nearly 2,000
instances of bogus parts in
the Defense tech supply
chain.
Source: Business Insider, August 2013

3. Augustine Fou
- 3 -
Counterfeit Drugs
Augustine Fou
- 3 -
Viagra is one of the most
counterfeited drugs in the
world, and Pfizer has poured
billions of dollars into anti-
counterfeiting measures
around the globe. In 2011,
Pfizer's Global Security arm
found that out of 22 websites
appearing in the top search
results for the phrase “buy
Viagra," 80%
of the pills were counterfeit.
Source: Business Insider

4. Augustine Fou
- 4 -
Counterfeit Products
Augustine Fou
- 4 -
Today the UNODC launched
a new awareness
campaign about … how
transnational organized
crime makes about $870
billion per year; major
sources of illicit funding
such as the trafficking of
counterfeit goods ($250
billion), illegal drugs ($320
billion), illegal arms ($250
million) and humans ($32
billion).
Source: Business Insider

5. Augustine Fou
- 5 -
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http://bit.ly/12gnuPu
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By: Augustine Fou, July 22, 2013
Search Kicks Display in Effectiveness
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Many Forms of Online Fraud
By: Augustine Fou, April 20, 2013
Augustine Fou
- 5 -

6. Augustine Fou
- 6 -
Dr. Augustine Fou – Digital Consigliere
“I track trends and help clients get on-trend
or better yet, get out in front of them. The
internet has facilitated all forms of fraud,
from online ad fraud to facilitating the sale
and distribution of counterfeit products. Big
data can help mitigate and solve this.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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LinkedIn: http://linkd.in/augustinefou