CPM Benchmarking Facebook Twitter Google by Augustine Fou
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CPM benchmarks, Twitter vs Facebook
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CPM Benchmarking Facebook Twitter Google by Augustine Fou
- 1. Twitter vs Facebook CPM Twitter CPM $3.50; Facebook CPM 0.35 Source: BusinessInsider, April 2012 -1- Augustine Fou
- 2. Comparative Media Costs Cost per Thousand (CPM): Cost to reach 1,000 users or impressions $500 $450 pay for $450 $400 mailing $350 costs pay for $300 $250 $250 media $200 $140costs $150 no mailing or $100 $50 $30 $15 media costs $7 $2 $0 Direct Mail Mail Order Drive Time Prime Time Online Online Online Catalog Radio TV Video Ads Display Search Offline: w/ Unit Costs Offline: w/o Unit Costs ONLINE: WINNER -2- Augustine Fou
- 3. Related Slideshares CPM and CPC Pricing Trends By: Augustine Fou, October 19, 2012 Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013 -3- Augustine Fou
- 4. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing their marketing mix – from traditional to digital, and within digital from display to search to performance.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -4- Augustine Fou