Coupon use is still mainly paper based, but digital coupons are growing fast.

1. Digital Coupons
vs Traditional
Dr. Augustine Fou
October 2013
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2. Digital Coupons Usage
Distribution
Volume Share
Redemption
Share
FSIs:
91.2%;
0.6%
Direct mail:
1.7%;
3.9%
Internet print at home: n/a
14.9%
Paperless:
25x
8.3%
n/a
Enormous waste in sending out FSIs, because they are not redeemed. With
digital coupons, consumers print them from home when they want them.
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3. CPG Coupons Continue
Decline
Source: NCH Marketing Services via Marketing Charts Feb 2014
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4. 168B Coupons in 1H 2013
Annual
Source: NCH Marketing Services Jan 2013
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Half-Year
Source: NCH Marketing Services, July 2013
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5. Coupon Savings Declined
Annual
Source: NCH Marketing Services Jan 2013
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Half-Year
Source: NCH Marketing Services, July 2013
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6. Most Frugal Cities
Source: Coupons.com Jan 2013
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7. Female Use of Mobile Coupons
Source: RadiumOne feb 2013
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8. Coupons Drive Trips and Spend
Source: Coupons.com via Marketing Charts May 2013
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9. Age Profile of Coupon Users
Source: Zavers via Marketing Charts July 2013
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10. Millennials’ Top Source of Coupons
Source: Valassis via Marketing Charts Sept 2013
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11. Digital Coupon Use Rising
Source: Acosta via Marketing Charts June 2013
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12. Competitive Landscape
Offline players
Online Local Marketing
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Valassis
Advo
Valpak (local equivalents)
Yelp
OpenTable
Restaurant.com
Fandango mobile app
Online Coupon Players
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RetailMeNot
Coolsavings
Smartsource
MoneyMailer
Online sales sites
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Groupon
LivingSocial
Google Offers
Technology competitors
Payment Companies
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Coupons.com
YouTechnology (Softcoin)
Paypal.com
Google Wallet
Square
Intuit GoPayment
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13. Coupon Sites
Coupons.com
Smartsource
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CouponMountain.com
CouponSurfer.com
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14. Coupon Sites – p1
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15. Coupon Sites – p2
http://www.ebizmba.com/articles/coupon-websites
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16. Additional Sources
http://www.marketingcharts.com/wp/print/grocery-shoppers-increasingly-turning-to-digital-coupons-30048/
http://www.marketingcharts.com/wp/television/circulars-and-flyers-influence-2-in-3-us-household-shoppers26652/
http://www.marketingcharts.com/wp/topics/branding/older-generations-more-loyal-to-brands-in-the-grocerystore-36618/
http://www.marketingcharts.com/wp/print/in-store-marketing-tactics-still-sway-some-grocery-decisions-35704/
http://www.marketingcharts.com/wp/traditional/majority-of-male-shopping-look-for-sales-in-store-regularly-usecoupons-36835/
http://www.marketingcharts.com/wp/direct/forgotten-coupons-lead-4-in-10-to-abandon-in-store-purchase-35260/
http://www.marketingcharts.com/wp/print/for-coupons-most-americans-still-turn-to-the-sunday-paper-28475/
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17. Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. Using
insights and fast-feedback loops from
digital, we can not only target brand ads
better, but we can shift towards more
detailed measurement and ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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@acfou
Augustine Fou