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Do Different Innovation Experiential Marketing by Augustine Fou

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Modern users need to experience a product rather than be told what to think about it. They will make their own purchase decisions.

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Do Different Innovation Experiential Marketing by Augustine Fou

  1. 1. THINKDIFFERENT Dr. Augustine Fou October 22, 2012.
  2. 2. Context of my thinking ... Omnicom Chief Digital Officer Digital McKinsey & Company MIT Advanced Professional Degree PhD, Materials ScienceOctober 22, 2012 2
  3. 3. Digital is the catalyst Marketing Digital Business TechnologyOctober 22, 2012 3
  4. 4. Innovation is a process … Marketing Digital Business Technology ^October 22, 2012 4
  5. 5. IKEA Hotels Guests pay to experience IKEA furnishings.October 22, 2012 5
  6. 6. Avis Sponsored Rentals Guests pay to experience new models or concept cars and provide feedback.October 22, 2012 6
  7. 7. Kelloggs Cereal Bars Customers mix and match cereals, add-ins, milk and Kelloggs gets real time insights for new product development.October 22, 2012 7
  8. 8. Stouffers In-Flight Meals Solving the dreaded “airplane food” problem, Stouffers lets target customers actually taste their product, which no form of advertising can accomplish.October 22, 2012 8
  9. 9. Source: Experiential Marketing "Experiential marketing" as it is defined and used in this article goes well beyond simply delivering consumption experiences to consumers as a way to give them the information they need to make a purchase decision. Experiential marketing can also be applied creatively to deliver greater impact while reducing costs and to weave in market research or customer insights research in ways that could not be done before. Experiential marketing is the difference between telling people about features or benefits within the confines of the thirty-second TV spot and letting them experience it and get their own "a-ha!" event.” ClickZ Article: Experiential Marketing by Augustine Fou, April 2011 ORIGINAL Article: Experiential Marketing By Augustine Fou, March, 2003October 22, 2012 9
  10. 10. Dr. Augustine Fou – Agency Czar “I study digital marketing trends and advise clients on pre-emptively optimizing across channels and within channels.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: 22, 2012 10
  11. 11. Related Slideshares Innovation Old and New By: Augustine Fou, January 9, 2013 Innovation Takes Inspiration from the Strangest Places By: Augustine Fou, October 1, 2009. Diginnovia - Innovation in the Digital Age By: Augustine Fou, October 23, 2012October 22, 2012 11