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Facebook Ad CTR by Industry by Augustine Fou

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Facebook Ad CTR by Industry by Augustine Fou

  1. 1. Augustine Fou- 1 - Telecom 0.92% CTR Publishing 0.79% CTR Retail 0.50% click through rate Entertainment 0.44% CTR Health Beauty 0.43% click thru rate Facebook Ad CTR by industry Source: Salesforce June 2013
  2. 2. Augustine Fou- 2 - Related Slideshares Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013 Future of Advertising By: Augustine Fou, March 15, 2013 Investment Thesis – Facebook By: Augustine Fou, May 14, 2013 The Facebook Ad Scam By: Augustine Fou, April 12, 2012 Augustine Fou- 2 -
  3. 3. Augustine Fou- 3 - Dr. Augustine Fou – Agency Czar “I advise clients on using different formats of digital ads and defining clear metrics to show business impact and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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