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Augustine Fou- 1 -Sponsored Place Check-in Story $6.27 CPMMobile App Install Ad $5.68 CPMSponsored Page Post Like Story $4...
Augustine Fou- 2 -Related SlidesharesDisplay Search Social CTR BenchmarksBy: Augustine Fou, March 11, 2013Future of Advert...
Augustine Fou- 3 -Dr. Augustine Fou – Agency Czar“I advise clients on using differentformats of digital ads and defining c...
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Facebook Ad Type CPM and CPC Benchmarking by Augustine Fou Digital Consigliere

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Facebook Ad Type CPM and CPC Benchmarking by Augustine Fou Digital Consigliere

  1. 1. Augustine Fou- 1 -Sponsored Place Check-in Story $6.27 CPMMobile App Install Ad $5.68 CPMSponsored Page Post Like Story $4.58 CPMPage Post $4.00 CPMSponsored Page Post Action Story $3.64 CPMSponsored App Action Story $1.91 CPMSponsored Page Like Story $1.44 CPMApplication $0.20 CPMSponsored Place Check-in Story $0.04 CPCMobile App Install Ad $0.32 CPCSponsored Page Post Like Story $0.15 CPCPage Post $0.23 CPCSponsored Page Post Action Story $0.11 CPCSponsored App Action Story $0.58 CPCSponsored Page Like Story $0.39 CPCApplication $0.30 CPCFacebook Ad Type CPM/CPCSource: IAB Study via Business Insider March 2013
  2. 2. Augustine Fou- 2 -Related SlidesharesDisplay Search Social CTR BenchmarksBy: Augustine Fou, March 11, 2013Future of AdvertisingBy: Augustine Fou, March 15, 2013The Facebook Ad ScamBy: Augustine Fou, April 12, 2012Augustine Fou- 2 -
  3. 3. Augustine Fou- 3 -Dr. Augustine Fou – Agency Czar“I advise clients on using differentformats of digital ads and defining clearmetrics to show business impact andROI.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: http://linkd.in/augustinefou

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