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Fake Twitter Accounts Followers Are Multi Million Dollar Business

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With so many advertisers experimenting with social media and hoping to boost their twitter followers, bad guys are more than happy to sell them followers on a "cost per follower" basis.

Publicado en: Empresariales, Tecnología
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Fake Twitter Accounts Followers Are Multi Million Dollar Business

  1. 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou August 2013 Fake Twitter Fake Accounts/Malware Tweets
  2. 2. Augustine Fou- 2 - Socialbakers Tool http://www.socialbaker s.com/twitter/fakefollo wercheck
  3. 3. Augustine Fou- 3 - WSJ: Inside a Twitter Robot Factory “One day earlier this month, Jim Vidmar bought 1,000 fake Twitter accounts for $58 from an online vendor in Pakistan. He then programmed the accounts to "follow" the Twitter account of rapper Dave Murrell, who calls himself Fyrare and pays Mr. Vidmar to boost his standing on the social network. Fake accounts thrive on Twitter in part because, unlike Facebook, Twitter doesn't limit users to a single account, or require them to use their real names.” Source: Wall Street Journal, November 2013
  4. 4. Augustine Fou- 4 - “Army of Fake Accounts” “This summer, there were 20 million fake accounts for sale on Twitter. The company publicly discloses that about 5% of its user base is fake. The researchers' system flagged accounts with incomplete profiles, no pictures, and little activity. In response, Mr. Vidmar says suppliers now fill out more account details, add pictures, and tweet from the accounts before selling them. That drove up the cost of fake accounts. But marketers and researchers say the black market is again thriving.” Source: Business Insider – Twitter is Battling An Army Of Fake Accounts Run By A Bot-Master In Las Vegas Nov 2013
  5. 5. Augustine Fou- 5 - Reputational Risk Source: Huffington Post Hilarious Tweets From The Fake United 'Airlanes' Account These Twitter Accounts Do Not Belong To The Pope Can Twitter Curb Growing Black Market for Fake Followers After IPO?
  6. 6. Augustine Fou- 6 - Suspicious or Fake Accounts Accounts with no picture, no followers, no tweets, and very recently created
  7. 7. Augustine Fou- 7 - Suspicious or Fake Accounts Accounts with no picture, no followers, no tweets, and very recently created
  8. 8. Augustine Fou- 8 - Buying Fake Followers Source: NY Times “Fake Twitter Followers Become Multimillion-Dollar Business” April 2013
  9. 9. Augustine Fou- 9 - Mitt Romney’s Suspicious Twitter Follower Jump
  10. 10. Augustine Fou- 10 - @MittRomney
  11. 11. Augustine Fou- 11 - Most Fake Followers
  12. 12. Augustine Fou- 12 - Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 More on “cookie stuffing” http://bit.ly/12gnuPu Hackers Using Webcams to Spy By: Augustine Fou, July 22, 2013 Search Kicks Display in Effectiveness By: Augustine Fou, April 23, 2013 Many Forms of Online Fraud By: Augustine Fou, April 20, 2013 Augustine Fou- 12 -
  13. 13. Augustine Fou- 13 - Dr. Augustine Fou – Digital Consigliere “I help advertisers detect and mitigate all forms of online ad fraud. Bad guys happily rob unsuspecting advertisers by creating fake twitter accounts and followers and selling them to boost ‘popularity’.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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